In 2020, MyCSP took home Gold in the 'Best internal publication - print' category at the Internal Communications and Engagement Awards.
MyCSP relies on a bold, distinctive tone of voice, a consumer approach to engaging employees and stakeholders and a healthy sense of fun in its internal communications. Its bi-monthly employee publication MyWord is no different. The magazine uses a tabloid format to introduce fun, easily digestible content, bright and beautiful artwork and showcase employees from across the organisation.
It has been received well by MyCSP’s audience, with 86% of staff saying they read MyWord to find out what other teams in the business do. Judges were impressed by the research process and development of the magazine. “It’s considered and appropriate for the diverse audience,” said one judge. Another added, “Excellent all-around campaign.” Reader feedback has been equally positive, with one staff member writing, “Pensions can be boring, but this doesn’t feel like pensions!” demonstrating the impact of the creative approach.
To read more about the winning projects in the 'Best internal publication - print' you can do so by viewing the 2020 winners book.
The Internal Communications and Engagement Awards highlights the impact internal comms has on a business, the role of the internal communicator within an organisation and the creative strategies developed to promote an engaged workforce. To find out more and to enter your work, visit the awards website.