SHOWCASE: RENEWI AND WARDOUR
In 2019, Renewi and Wardour took home Gold in the 'Best internal publication - print' category at the Internal Communications and Engagement Awards.
Formed in February 2017 by the merger of UK-based Shanks Group and the Dutch brandVan Gansewinkel, Renewi employs more than 8,000 people in 250 locations across nine countries. It was essential that staff were made to feel part of the newly merged company and that a united brand could be communicated.
The magazine Wardour created, ‘Renews’, isn’t just a digest of the latest company news. In the course of the first six issues it had created superheroes from staff members (and their children) and distributed wildflower seeds. It was engaging, and useful too. As one of the judges said, “This is a new company with a clear plan of what it wanted to achieve with its internal communications. It has thought creatively about how it wants to engage and reveal its audiences.” Another added, “A thoughtful and well-executed strategy has [created] an engaged workforce and a broader understanding of the company values.”
To read more about the winning projects in the 'Best internal publication - print' you can do so by viewing the 2019 winners book.
The Internal Communications and Engagement Awards highlights the impact internal comms has on a business, the role of the internal communicator within an organisation and the creative strategies developed to promote an engaged workforce. To find out more and to enter your work, visit the awards website.