SHOWCASE: SOUTHEASTERN RAILWAY AND WORDS&PICTURES
In 2021, Southeastern Railway and Words&Pictures took home Gold in the 'Best internal publication - print' category at the Internal Communications and Engagement Awards.
In 2016 Southeastern Railway determined that the best approach for ongoing employee engagement would be through a bi-monthly newspaper.
Still going strong, the newspaper has proved to be an essential tool for communication and connection throughout the coronavirus pandemic. Words&Pictures works with Southeastern Railway to produce the publication every two months. Employee feedback has adapted the design and content of the paper over time. And the effort has paid off, with a clear uptick in engagement and connection among employees as a result.
“Clear, bright, colleague-led; I love it!” said one judge. Another praised the content strategy, adding, “They were thoughtful in their planning and had a solid aim of being the most-enjoyed channel.”
To read more about the winning projects in the 'Best internal publication - print' you can do so by viewing the 2021 winners book.
The Internal Communications and Engagement Awards highlights the impact internal comms has on a business, the role of the internal communicator within an organisation and the creative strategies developed to promote an engaged workforce. To find out more and to enter your work, visit the awards website.