In 2022 Travelport impressed the Internal Communications and Engagement Awards judging panel with the creative simplicity of their campaign and the innovative concept that let the employee spirit shine through.
Global technology company, Travelport, delivered a complete re-brand to more accurately reflect its bold and vibrant identity. The launch was due to go ahead during national lockdowns in the UK, which meant the comms team had just to four months to generate excitement. The main goal: to get Travelport’s 3,000 employees on board. The campaign aimed to inspire the workforce to feel a sense of pride in their company.
The team sent a portable, specially designed 3D disk featuring the new brand logo to every employee. People were then encouraged to get creative and take a picture of the disk showing a snapshot of their life at home. The result was an abundance of posts, which featured people making clothes with the logo, using the disk as a tool to cook up their favourite dish, and even shaving the logo into their hair.
Next came the social media storm of over 1000 employee posts which generated over 300k impressions and more than 40k engagements. Judges were impressed with the creative simplicity of this campaign and the innovative concept that let the employee spirit shine through. The campaign has longevity, as the disks continue to be used on social media and in weekly CEO emails to the company. Travelport successfully promoted its rebrand in a way that inspired employees and utilised the creative workforce at its fingertips. “Strong innovation and visual branding,” said one judge, while another simply described it as “a standout winner.”
To read more about the winning projects in the Internal Communications and Engagement Awards you can do so by viewing the 2022 winners book.
The Internal Communications and Engagement Awards highlights the impact internal comms has on a business, the role of the internal communicator within an organisation and the creative strategies developed to promote an engaged workforce. To find out more and to enter your work, visit the awards website.