PROGRAMME

Time
Description
Speakers
08:00

Registration and breakfast

08:20

Welcome and opening address

Andrew Thomas,
Publishing editor
Communicate magazine

08:30

Production value: thoughts from internal communications practitioners

How often is video used by your organisation to communicate with your employees? Where does responsibility for video communications to the internal audience lie? How can video engage remote employees? How are organisations successfully using video created by and geared towards their employees? Brittany Golob, editor of Communicate magazine, will open the conference by presenting the findings from a survey of 135 internal communications professionals conducted at the end of 2014.

 Brittany Golob Brittany Golob
editor
Communicate magazine

08:55

Video, the future of internal communications

Cisco is at the forefront of using video. Emma Thompson, Cisco’s head of communications, will show how it uses this medium to engage, educate and inform the internal audience on a constant basis. Using examples from recently produced videos, Emma will give an insight as to what the future of video for internal communications might look like, both here and throughout the world.

Emma Thompson Emma Thompson
head of communications
Cisco

09:20

The role of employee generated video

Technology now allows more people to produce multimedia content. How has access to digital technologies changed internal communications? Our panel will address how employees can be given the role of producing video content. Does this responsibility engage people? Does content produced by colleagues encourage more people to watch?

Malcolm Padley Malcolm Padley
Communications Director
Rentokil

Alex Flahive Alex Flahive
‎Digital Manager
Manchester Fire & Rescue

10:00

Bridging the gap between UGC & professional communications

How 3 enterprise organisations uncovered the issue and built the tools and processes that ensured a good outcome for everyone. Chris Chiampas, GM, midmarket at Kontiki will talk through examples from three of their leading clients: Entertainment Partners, John Deere and General Motors. Chris will discuss how each organisation allows its employees to create and contribute visual content while adhering to corporate policies and maintaining a professional feel.

Kontiki Kontiki

10:20

Coffee Break

10:50

Ripping up the rule book: how do you build a community across 72 countries

This presentation challenges some fundamental beliefs in how you build an employee brand to turn distrust and apathy into pride, belief and genuine engagement. Discover how to turn a quarter of a million employees into brand ambassadors and start a new kind of conversation; and why taking the right kind of risk on the right platform can change a culture.

Jenny Varley Jenny Varley
Managing Editor
HSBC NOW

11:20

Bringing your visual content to life

In this session we will hear short presentations and real life case studies from three experts that use different methods of bringing visual content to life that can be applied to your internal communications strategy. Charles Boyd, director, 8 Northumberland Avenue will reveal all on the use of holograms. Can you incorporate a hologram of your CEO into your video for your internal communications strategy. Charles Fenoughty, digital director, Sequel will share his experience of creating animated infographics. Dean Beswick, creative partner, Gorilla Gorilla! Dean will discuss how combining film-making flair and communications expertise in an animation results in brands connecting with their audience.

Charles Boyd Charles Boyd
director
8 Northumberland Avenue

Charles Fenoughty Charles Fenoughty
digital director
Sequel

Dean Beswick Dean Beswick
creative partner
Gorilla Gorilla!

12:05

Conference round up and finish

Andrew Thomas
Publishing editor
Communicate magazine

12:15

Lunch and networking