FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Britain’s possible exit from the EU has thrown international and British businesses into a state of uncertainty.
“We need to keep a ‘cocktail of hormones’ in balance to keep the big picture in view.
After a scandal about its CO2 emissions that broke worldwide, Volkswagen’s brand has sustained serious damage.
