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A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.

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Britain’s possible exit from the EU has thrown international and British businesses into a state of uncertainty.
“We need to keep a ‘cocktail of hormones’ in balance to keep the big picture in view.
After a scandal about its CO2 emissions that broke worldwide, Volkswagen’s brand has sustained serious damage.