THURSDAY 14 SEP 2017 11:30 AM

CASS BUSINESS SCHOOL CONFERENCE AIMS TO EXPLORE FUTURE OF CORPORATE COMMUNICATIONS

Formed as the business division of City, University of London, Cass Business School’s proximity to the bustling core of London’s central business district strengthens its position amongst the top 10 business schools in the UK. Established in 1966, the school registers over 4,000 students in both undergraduate and postgraduate study, awarding bachelors, masters and doctorate degrees as one of less than 70 schools accredited by the Association of MBAs.

With over 15 research centres across the entire school, the Centre for Financial Analysis and Reporting Research (CeFARR) specialises in the areas of corporate communications, corporate disclosure, audit, financial reporting, security valuation and financial intermediation. Bridging the gap between academia and industry, the centre’s active engagement with the practitioner community ensures students gain a unique insight into working segments of the corporate landscape.

Its upcoming conference, entitled ‘Corporate communications through social media, financial portals and corporate pages – trends, challenges and the future,’ takes a closer look at the pressing issues facing corporate communications, centring the discussion on the tools, insights and technologies necessary to flourish within the sector.

With talks covering topics such as financial reporting in the digital age, investor attention, quarterly results and paid-for media’s relation to corporate communications, the conference hopes to cover a balanced and dynamic range of issues facing the communications landscape. The conference welcomes speakers from companies such as Aviva, Portland and Finsbury, as well as academic contributions from London Business School, NYU Stern School of Business and the University of Minnesota to name a few.

Dr Pawel Bilinksi, CeFARR director, says, “The conference wants to stimulate a discussion on how important social media are in corporate communication. Who are the target audiences and do companies reach them? Do the costs justify the benefits or are we following a fad? What works when communicating through social media and what is the future of this channel? Our goal is to bring expert academics and practitioners to share their insights and experiences allowing us to generate answers to these questions. These in return will help investor departments, PR firms shape their future social media communication.”

The sold-out conference gets underway tomorrow, featuring a packed programme of speakers and unique networking opportunities across the day. For more information about the conference, click here.

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