NEWS

As well as its practical uses, such as detecting danger or food sources, a human’s sense of smell is also linked to generating hugely emotional responses. Perfume is arguably one of the most emotive scents, with even faint traces able to generate memories of certain people or places. Yet the ability to test, develop and bottle the perfume which leads to such associations requires skill, talent – and high levels of odour perception.

Telecom service provider O2 has expanded its ‘Wear the Rose’ sponsorship campaign with England Rugby, providing support for the England Women’s Rugby Team as it begins its title defence during this month’s world cup competition. The campaign features an impassioned film showcasing the team’s top plays while reaffirming the Red Roses’ position as a leading force within the sport’s international growth.

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Telecom service provider O2 has expanded its ‘Wear the Rose’ sponsorship campaign with England Rugby, providing support for the England Women’s Rugby Team as it begins its title defence during this month’s world cup competition. The campaign features an impassioned film showcasing the team’s top plays while reaffirming the Red Roses’ position as a leading force within the sport’s international growth.
British motoring assistance company, Green Flag, has revealed a new campaign deterring customers from ‘sleepwalking’ into insurance renewals. Its arrival comes as various reports suggest the industry’s premium rates are set to rise sharply. Yet balanced with a cumulative rise in both the value of the industry and the volume of drivers on the road, the campaign’s 30 second TV spot brings ‘Common Sense to the Rescue.’.
Recent findings in the PRCA’s Consultancy Barometer reveal an increased optimism within portions of the PR and communications industry, despite a challenging economic terrain. The study, covering the second quarter of this year, recorded that 45% of agency heads felt positive about their own consultancies, with as little as 12% feeling less optimistic. Yet the research also pointed to sentiments of precaution, as 63% of respondents believe the economy could worsen in the coming months.
The capital’s dedicated 24-hour TV channel, London Live, has broadened its programming with the launch of a new business programme. Hosted by Michael Hayman, entrepreneur and co-founder of campaign communications firm, Seven Hills, ‘The Capital Conversation’ features a host of global business pioneers. The programme’s fortnightly schedule began earlier this week, with YO! Sushi CEO, Robin Rowland, warning of the capital’s lack of preparation in facing up to the business challenges of Brexit.
Central to the modern business structure, digital transformation in today’s professional landscape is top priority. Yet as numerous organisations graduate to the ranks of digital literacy, making sense of digital can be a challenge. For German multinational software corporation, SAP, the annual ‘Skills for Digital Transformation’ report delves into the deeply nuanced aspects central to the digital climate. Yet despite its business precedence, many companies are not taking tangible steps towards achieving digital transformation.
The decade-long agreement solidifies a continued strategic focus between the telco, global entertainment company, Live Nation, and owner-operator, Academy Music Group (AMG). Highlighting customer service, the deal will double the number of Priority Tickets available to O2 customers, reaffirming O2’s investment in its customer-focused business strategy. The deal spans 19 venues nationwide, covering 13 cities from Glasgow and Manchester to its four London venues.
The global proliferation of digital diversity within the professional space is rapidly advancing, swiftly transforming today’s disruption into tomorrow’s protocol. Yet for the Digital Impact Awards, rewarding best practice in the corporate digital space has long understood the contingent nature of digital communications. For eight years, the awards have represented the difference-makers and thought leaders that are championing development. This year’s shortlist offers an eclectic mix of cross-sector work, with digital success at its core.
Since 1985, the British Interactive Media Association (BIMA) has represented the burgeoning community of creators within the digital sector. Each year since, the breadth of talent has widened, welcoming a range of digital categories from communications to innovation. This year’s shortlist highlights the adventurous, thought provoking quality of work on offer.
The PRCA DARE Awards recognise the rising quality of talent and hard work in the UK’s PR and communications industries. The regional awards recognise successful projects across the national landscape, with programmes in Edinburgh, Bristol, Manchester, Birmingham and London. The ceremony welcomed a myriad of professionals from PR consultancies, digital agencies, in house communications teams and media owners amongst others. This year’s programme awarded 19 prestigious prizes to a mixture of deserving winners. As each project expressed a different element of industry success, the collective body of work showcased just how far PR and communications has progressed.