In past years, the EVCOM Screen Awards have been announced at formal dinners in grand halls across London. This year, in a change of pace that breathed new life into the programme, the event was held at London’s BAFTA, the spiritual home of British film. The club’s theatre provided a comfortable setting from which to view the year’s best corporate videos in the UK.
In recent years, the success of branded content has broadened horizons for advertisers, as well as proving to be an increasingly solvent revenue stream for several media companies. Earlier this year, the Financial Times (FT) announced, for the first time in its 129-year history, that digital advertising and service revenue had surpassed print. Yet the recent news of its partnership with global financial services company, UBS, aims to sharpen the frontlines of financial intelligence, only now it’s using video as a key platform to bolster audience engagement.
The Corporate Engagement Awards' ongoing recognition of excellence in corporate partnerships and sponsorships ranges from community involvement and CSR initiatives, to arts and culture programmes. Yet in the seven years since the awards͛ inauguration, the parameters for excellence have been redoubled. As this year͛s winners are announced, the calibre of entries has come full circle, offering fresh, thought-provoking and considered work that takes root at the centre of the corporate landscape.
As news broke in the early hours of the morning that Barclays’ former chief executive, John Varley, and three of his former colleagues, had been charged with fraud, eager calls for strong business leadership once again echoed clear. Varley’s alleged misconduct, despite being tied to the financial crisis of 2008, illustrates a wave of recent business miscalculations that highlight the dangers of the modern business environment. With that in mind, recent findings suggest that public affairs is fast becoming a business-critical function.
The Cannes Lions festival has continued to exemplify the growing magnitude of professional excellence. Together with its awards programme, its longstanding commitment to the creative realm has, since its inception in 1954, symbolised cross-sector developments within modern communications.
Leading visual communication association, EVCOM, has today announced the release of its 2017 Clarion Awards shortlist, in partnership with creative experience agency, drp. Beyond the wealth of contemporary projects, the awards focus on CSR and sustainability brings together a range of fields, from education, health and welfare to diversity and equality. Yet in an age where visual communications cut through like never before, this year’s entries also offer a sobering glance at the modern impact of digital media.
Global digital trends often remain unpredictable, and many law firms have traditionally favoured a slow, considered approach to widespread digital transformation. For creative agency, Living Group, measuring the digital intelligence of the world’s leading law firms has long championed the mantra, ‘Content is king.’ Now, after recent findings suggest that the legal sector’s digital practices are changing at a rapid pace, law firms must value quality over quantity when considering digital strategy.
The North Atlantic Treaty Organisation (NATO) has come a long way since its post-war conception. In 1949, its collective signature was prefaced with one goal, “to keep the Russians out, the Americans in, and the Germans down.” To that aim, NATO has remained largely true to its word; America remains in, Russia fervently out, and Germany, when it comes to NATO’s 2014 pledge to spend 2% of GDP on military spending, remains comfortably down.
The PRCA’s recent discussion on the future of the media landscape brought together an esteemed panel of PR and media professionals, yet from regulators to former tabloid editors, the media landscape has witnessed an unprecedented transformation in not only how the public receives its news stories, but how such stories are communicated. The challenges that face media professionals today are evolving, and as the sector battles against obscurity, facing up to them is proving more difficult.
Global use of solar energy has existed in advanced market economies for over 100 years. Yet more recently, its emergence into commercial industries has seen 90% of households in countries such as Israel and Cyprus using solar energy to heat water. In addition, 2012 saw the small, South Pacific island of Tokelau become the first nation to become 100% solar powered. Leveraging its position as one of Europe’s leading energy providers and marking its recent entrance into the UK’s solar market, E.ON has teamed up with virtual music band, Gorillaz, to launch a new solar-powered music studio that aims to offer a sustainable creative space for collaborative music projects.