NEWS

Just ten years ago, a company’s digital presence was usually limited to a website. Social media as we know today was in its infancy and used primarily for non-work purposes. As reliance on digital increases, however, it is considered unusual for a brand not to use social platforms to connect and engage with their customers. But for news and social networking site Twitter, a recent drop in its reputation rankings indicates a shifting perception of the platform’s corporate value.

As mental health and wellbeing have become a challenge in the workplace, there has been a push for employers to prioritise mental health issues in their practices. London-based mental health charity, Mind, campaigns to raise awareness and understanding of mental health struggles, and has released its research of its effect in the workplace. With 15,000 participants across 30 organisations, including Deloitte, HMRC and PepsiCo, the study coincides with the launch of its Workplace Wellbeing Index Awards, a benchmark of best policy and practice in cultivating good staff wellbeing.

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The Employer Brand Management Awards continues its pledge to recognise the best in internal communications, corporate leadership, recruitment and HR best practice. With a wide selection of categories, a meticulous judging process and a diverse medley of world-beating entries, the awards set the stage for excellence in all areas of employer branding.
Global advertising agency, Grey Group, has seen international success since its inception in 1917 with offices in 96 countries, a revenue of over £1bn and trailblazing direction under multinational organisation, WPP. Yet the company’s pioneering legacy was written on the bleak walls of a small Fifth Avenue New York studio long before its global outreach was established. Honouring this, Grey London makes the recent decision to rename itself Valenstein & Fatt for 100 days, a change that aims to promote the company’s ongoing commitment to diversity and inclusion.
Employer brand management requires a host of organisational factors working in tandem, from HR to IC. Yet successful implementation of the employer brand allows for an organisation to unify its communications by attracting future staff, taking care of current stakeholders and ensuring consistency of brand strategy across the organisation.
For the Institute of Internal Communication (IoIC), positioning itself as a trusted body within IC has taken top priority as a cornerstone of the organisation’s existence for over 50 years. Yet understanding this translates to not only the promotion of the profession, but also includes the practical development of the industry through brainstorming and thought-leadership. As the IoIC’s awards and conferences pledge an ongoing commitment to IC, IoIC Live 2017 focuses on the core skills needed to succeed as an IC professional.
For the Institute of Internal Communication (IoIC), developing a succinct understanding of IC is crucial to sustaining an organisation that, for over 65 years, has set the pace for the internal communications profession. Through cultivating career development programmes, providing qualifications and representing over 1,000 industry professionals, the annual IoIC National Awards recognise best practice within the sector.
With digital integration advancing at a rate faster than ever seen before, developing trends and ongoing technological discoveries has given rise to an age of global digitalisation. Yet beyond a pocket-sized social presence and a collection of digital platforms, a set of recent studies point to approximately 50% of the world now having access to the world wide web.
As the dust settles in Davos, last month’s World Economic Forum brought into sharp focus the need for sustainability among businesses. With the key themes of globalisation and corporate responsibility shining through as top priority, calculating the world’s most sustainable companies has, for over 10 years, developed in tandem with the global business outlook on climate change.
Working closely with a wide range of industry trailblazers, the PRCA Digital Awards are set to showcase a plethora of outstanding projects within the digital arena. In the same way, the curation of a balanced, professional and experienced judging platform underpins the true value of industry success. This week, the PRCA announces its judging panel to accompany the launch of the highly-anticipated awards programme.
Brimming with collaborative projects that showcase prized efforts in the sponsorship industry, the ESA Excellence Awards 2016, hosted by the European Sponsorship Association, took place in London’s Porchester Hall last week, marking a decade of European sponsorship success. The awards offer a unique glance into the world of sponsorships, with a range of industry professionals from diverse backgrounds gathering to share experiences, network and celebrate a growing calibre of cross-sector collaboration.