NEWS

Although one in four pregnancies end in miscarriage, stillbirth or premature birth, and half of those losses go unexplained, baby loss remains a taboo topic. Tommy’s, the largest pregnancy and baby charity in the UK, breaks this culture of silence by collaborating with global media agency Mindshare to start a social media campaign designed to support and empower women who have gone through the heartbreak of baby loss.

Earlier in July, the NHS celebrated its 70th birthday. Launched by then-health secretary under Clement Attlee’s Labour government, Anuerin Bevan, at Manchester’s Park Hospital, the first day of the NHS set the precedent for the 20th century and beyond - first class healthcare, free to all at the point of use.

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Replacing the Council for Registered Gas Installers (CORGI) in 2009, the Gas Safe Register is the UK’s official gas registration body. Its importance in ensuring the safety of both residents and gas operatives is of great importance, and as it approaches a decade of operation, data still points to as much as 75% of illegal gas work across the UK deemed to be unsafe. Its newest campaign communicates the importance of gas safety through memorable and distinctive strategy.
Forming an ever-growing component of the global business structure, CSR’s importance in today’s corporate environment is critical. The business approach yields economic, social and environmental benefits for all stakeholders. Yet for start-ups, SMEs and multinational corporations across the entire business spectrum, developing pertinent opportunities for a diverse and growing employee network can be a challenge.
Since the global financial crash of 2008, the UK’s financial services industry has found great difficulty in vindicating the wider reputation of the profession. Endowed with a steady reprisal of public scrutiny, subsequent years have seen economic downturn deepen ill feeling towards the sector. Despite an embedded lack of trust however, a recent study indicates rising confidence in financial services.
The growing threat of cyber incidents are deemed to be the most pressing business risk of 2018, according to the annual Allianz Risk Barometer. Additionally, the introduction of General Data Protection Regulation (GDPR) later this year is predicted to bring greater scrutiny to the cyber security landscape. Before battening down the hatches however, business leaders must effectively communicate the evolving dangers of risk as a top priority.
The Chartered Institute of Public Relations (CIPR) and Public Relations Communications Association (PRCA), two of the UK’s leading industry bodies for the PR profession, have announced a partnership with Career Ready, a nationwide charity dedicated to preparing young people – especially those from low income families – for the world of work.
The Public Relations and Communications Association (PRCA) has recently unveiled its diversity and inclusion guidelines, signifying a greater push towards improving the working environment across the PR and communications industry. The new guidelines emphasise a shift in workplace culture, focusing exclusively on wider representation and changing demographics, with the aim of engaging CEOs and industry leaders to lead the charge on top-down change.
Held at the prestigious Victory Services Club in Marble Arch, last night’s inaugural Corporate Content Awards captured the exemplary efforts at the core of corporate storytelling. Yet from creativity-driven campaigns to narrative building, the innovative use of content served as the locus for the evening’s variety. This year’s winners list recaps the cross-sector quality on offer.
Topping the Global 500 Ranking, Amazon’s expansion beyond the online retail space has transformed the brand into what David Haigh, CEO of Brand Finance, calls, “An unstoppable force.” Yet the business valuation consultancy’s annual report delves much further into the inner workings of brand value, tracing the technological, economic, regulatory and monetary factors that play a significant role in each year’s considerations.
Businesses the world over are rapidly adopting a digital-first outlook, from maximising the use of data and analytics, to the exploration of cloud computing’s vast possibilities. Yet across both B2B and B2C, consistently producing exemplary digital communications rests heavily on proficient strategy.