NEWS

Content-driven strategy has swiftly become the bedrock of today's corporate community, and as corporate communications broaden, so too has the need for compelling stories. The Corporate Content Awards, introduced earlier this year, speak directly to the vast intersections of today’s far-reaching corporate narrative, benchmarking and rewarding corporate storytelling across several disciplines. Its inaugural shortlist reveals not only the inherent diversity across the landscape, but also the abundance of quality work.

Global marketing and advertising agency, Living Group, has kept a keen eye on the digital progress of numerous professional industries since its inception in 2004, from its widely acknowledged legal sector rankings, to its benchmarking of the world’s top asset managers. The agency’s final publication of the year takes a closer look at the digital intelligence of the world’s leading investment banks. Its findings however, suggest a dip in digital communications, with several established names falling short of the industry’s expectations.

NEWS FILTERS

Global marketing and advertising agency, Living Group, has kept a keen eye on the digital progress of numerous professional industries since its inception in 2004, from its widely acknowledged legal sector rankings, to its benchmarking of the world’s top asset managers. The agency’s final publication of the year takes a closer look at the digital intelligence of the world’s leading investment banks. Its findings however, suggest a dip in digital communications, with several established names falling short of the industry’s expectations.
The findings of a recent survey undertaken this month by Bank of New York Mellon revealed that male investor relations executives are paid as much as 45% more than women in the same roles, with the figure widening to 65% in emerging markets. Sampling IR professionals from 537 companies across 51 countries, the study illustrates the ongoing male-dominance of the profession.
The study, released earlier this month, was undertaken by Oxford University’s Saïd Business School, and global research agency, Kantar Millward Brown, and examined 235 global campaigns across 110 different brands. Looking closely at social media advertising, particularly Facebook and Instagram campaigns, the research indicated that advertising effectiveness can drive long-term brand impact, specifying an emphasis on brand awareness and associations.
Spain’s top professional football league, La Liga, has announced a new partnership with two of Saudi Arabia’s leading sports governing bodies. The General Sports Authority (GSA) and the Saudi Arabian Football Federation (SAFF) last month agreed to multi-year partnership with La Liga, solidifying a widespread commitment to promoting football across the country.
Hosting its fifth annual Huddle event, global media agency, Mindshare, opened its offices earlier this month to a budding industry crowd. Yet this year’s event sought to move beyond humans, considering some of the more conceptual and visionary feats of modern technological discovery. As talks got underway, organisations such as Google, CNN and Dow Jones spoke candidly on the future of the media landscape.
Building meaningful relationships with charities, other businesses and the communities in which companies operate is a means of developing brand awareness, improving reputation and doing good in the world. This year’s awards programme will recognise the best in relationships and reputation management through partnerships, sponsorships and CSR. Winners are chosen from 30 categories, focusing on successful collaborative working, communications and partnership development. As the 2018 awards opens for entries, its commitment to benchmarking the best in corporate engagement across Europe continues.
Remaining one of the most comprehensive insights into the PR and communications landscape, the annual CIPR National Conference took place last week at London’s prestigious British Library. Underpinning the growing need for practitioners to share experiences across the profession, this year’s conference was brimming with a host of industry experts. Yet the conference’s key theme highlighted the capacity for PR’s evolution, brought to life over the course of the day through a range of distinguished speakers.
In a recent survey undertaken by global media PR software and analytics company, Cision, the question of fake news was put to over 400 UK journalists. The results showed that 40% of journalists expressed a high level of concern about the phenomenon. Yet what does fake news mean for professional communicators? Philip Smith, head of content marketing and communications at Cision, speaks on its cross-sector impact.
The Transform Awards’ ongoing recognition of excellence in rebranding honours the very best brand projects from around the globe. Its North America programme, established in 2015, celebrates the vast expanse of branding work from countries such as the US, Canada and Mexico, among others. As acclaimed branding professionals from all corners of the region gathered in New York for the annual ceremony, this year’s winners exemplified the increased focus on branding across the business landscape.