Women still face underrepresentation in careers in science, technology, engineering and mathematics (STEM) as the industry remains largely male-dominated. However, there has been a push to close this gender gap and dispel the ‘masculine culture’ often associated with jobs in these sectors. To address the growing need for female representation in the STEM industry, Getty Images has partnered with Jaguar Land Rover to create more realistic portrayals of women in the workforce.

The new collection, released on International Women’s Day, depicts females in a variety of roles – from aerodynamics to cyber engineering – and aims to encourage more women to apply for positions in science and engineering. A set of images is currently available for editorial use, and the two companies will continue working to grow the collection. Passionate about the authentic representation of women, Getty Images has recently collaborated with the likes of Lean in and Refinery29 in creating images that further female diversity and empowerment.

This partnership with Jaguar Land Rover comes as research conducted by Getty revealed a growing interest in a more diverse representation of engineers. Web traffic relating to women in these careers is increasing, with people searching “women + STEM” imagery rising by 526% in the past year. However according to Getty Images, search results are usually outdated and don’t reflect the reality of today’s varied engineering roles.

“Over the last year we have seen a dramatic spike in interest for imagery showing female engineers at work,” says Rebecca Swift, director of creative insight at Getty Images. “Images have the power to make and break gender clichés so the demand for these images is both indicative and important. We have an opportunity to change the visual language around STEM for the better, so we are excited to be partnering with Jaguar Land Rover who are also committed to expanding the availability of images representing the realities of a modern day engineering career for women.”

Jaguar Land Rover’s female workforce has increased from 9 to 11 percent over the past four years as a result of its inclusivity initiatives, however gender diversification remains an issue – as for other employers in the STEM industry. The car manufacturer welcomes other companies in the field to join it in updating their visual portrayals of women in the hopes of inspiring more to consider engineering careers.