In the midst of rebrands, mergers and acquisitions, changes in communications, business repositioning and increased competition, internal communications professionals across the UK have proved their value to the effectiveness of an organisation. At this year’s CIPR #InsideStory Awards, the winners had to face those challenges and more in their work over the course of the year. And they succeeded.

Seven years ago, the Equality Act 2010 was passed by the UK parliament. This ground-breaking piece of legislation gives employees the right to challenge discrimination in the workplace due to certain personal characteristics, including disability. Mental health falls into this category; employees suffering from debilitating mental health issues are by law protected against discrimination from the recruitment stage onwards. Yet all too often, sector reports emerge which show employers are still failing to react to the negativity and blasé treatment which mental health issues sometimes cause in organisations.


Aligning employees with a company’s code of conduct is key to getting the workforce onboard with its vison, while shaping an employer brand from the inside out. However, it’s difficult to engage employees through long dry manuals beyond induction week. Swedish telecommunications firm, Telia Company, recognised this issue and has invested in a more innovative code of conduct to increase employee engagement.
The gender gap in technology fields has been a response to a male-dominated industry, however research indicates that it is only getting worse. The north of England does not escape this widening gender divide, according to Manchester Digital’s recent digital skills audit released in February, and its report also reveals that businesses in the region are struggling to fill technical roles.
In 1770, the Weatherby family became established in the world of horse racing when James Weatherby was appointed as secretary to the Jockey Club in the UK. Centuries later, Weatherbys Bank remains in this position and, although it has expanded its services since then, still preserves the qualities of a traditional family company. Family is at the core of its services, and the bank intends to communicate this brand value by launching a national photography competition for young photographers.
In England, more than two million people over the age of 75 live alone, yet loneliness in older generations is often a hidden issue. With an ageing population, combating loneliness in later life is becoming more critical to organisations like Age UK, which has released a new campaign to bring this issue to the government and public eye.
Integrated reporting on sustainable growth in companies has come to the fore as a crucial indicator of wider societal impact, an important move for investors and stakeholders who want to see a return on investment beyond profit.