FRIDAY 1 MAR 2019 10:06 AM


Since June 2016, the Brexit decision has been the most omnipresent topic of conversation in the UK. Political pundits have debated the decision’s validity intensely and ceaselessly, but with 29 March quickly approaching, a national public relations association has decided the time for debate is over, and the time for practicality is now.

The Chartered Institute of Public Relations (CIPR), a professional organisation offering support for the field of public relations, has just published ‘BREXIT – A Practical Guide for CIPR Members,’ new guide dedicated to aiding PR professionals in understanding the consequences of Brexit. The CIPR decided to publish the guide amid growing uncertainty surrounding the kind of deal Britain will emerge with from its negotiations with the European Union, as the result at the end of March rapidly approaches. Emma Leech, president of CIPR, says, “Despite the frustrating lack of clarity surrounding the impact of Brexit on professional services, it is crucial that PR professionals familiarise themselves with the basic details of the process and its potential outcomes for businesses.”

The most striking component of the guide is its straightforwardness and brevity. It is divided into numerous subcategories making its content easily accessible. From there, the guide serves primarily as a conduit, with every subcategory containing several links redirecting to the website, which features more detailed information on each subject. Among the pressing questions covered are data protection, workplace rights and transportation in the event of a no-deal Brexit.

The guide also succeeds in being comprehensive by immediately and clearly explaining to the reader the possible avenues through which Brexit may proceed, including a revised Brexit deal in which the UK enters a transitional period at the end of March, a delayed departure date, a second referendum and a no-deal Brexit. Additionally, it offers links to websites tailored to each UK country to help people appropriately prepare for Brexit while considering the unique elements of Wales, Scotland and Northern Ireland. Finally, it lists a wealth of miscellaneous resources ranging from the British Chambers of Commerce to the Confederation of British Industry to direct individuals to more specified information.