THE NORTH FACE AND NATIONAL GEOGRAPHIC TURN PLASTIC WASTE INTO CLOTHING
Adding up to the North Face’s initiatives to tackle climate change, the clothing company has teamed up with National Geographic, to upcycle single-use plastics into a wearable range of apparel.
In the face of a worsening climate crisis, the North Face has been collecting as much plastic waste as possible from several public spaces and national parks across America, with National Geographic’s support. The initiative has resulted in a clothing collection made of upcycled waste, the Bottle Source range, leading the North Face to help minimise its usage of plastics. The collection includes T-shirts and hoodies and features both companies’ logos on the sleeves, along with a ‘Waste is over’ catchphrase running across the entire range.
The initiative sets an example for future sustainability strategies, while showcasing a way in which single-use plastics can be refactored into wearables. The North Face is the latest company turning plastic waste into clothing, joining the likes of organisations such as Fjällräven Kånken, Quiksilver and Patagonia.
The North Face’s interest in sustainability is directly linked to its passion for outdoors, and to the sector in which the company operates. Past initiatives include the op-ed ‘Washington must act on climate change,’ published in December 2015, an effort to generate all of the company’s energy from renewable sources and outspoken support for the Paris Climate Agreement. Its partnership with National Geographic is just the latest in a long series of sustainable strategies, advocating for a healthy planet and renewable sources.
As part of its ongoing sustainability drive, the North Face will donate one dollar to the US National Park Foundation for every product sold in the Bottle Source range.