NEWS

Every week, Communicate will examine the highlights in film communications and content. For more from #CommunicateLens, follow @Communicatemag

The vast majority of UK businesses thrive on digital. Despite such a vast pool of opportunities for young talent, Britain is failing to embed digital literacy across the whole country. To address the nation’s talent pipeline problem, digital and tech trade body Bima is calling on the government to take action, setting the grounds for Digital Day 2019.

NEWS FILTERS

Every week, Communicate will examine the highlights in film communications and content. For more from #CommunicateLens, follow @Communicatemag.
The vast majority of UK businesses thrive on digital. Despite such a vast pool of opportunities for young talent, Britain is failing to embed digital literacy across the whole country. To address the nation’s talent pipeline problem, digital and tech trade body Bima is calling on the government to take action, setting the grounds for Digital Day 2019.
The challenges of communicating with remote workforces have often been deemed too difficult to overcome, leading organisations to focus on inappropriate solutions. To help overcome this, communication consultancy Redefining Communications has conducted a survey across seven major organisations, in a collaboration with software company SocialOptic.
Motivation in the workplace can stagger at times, leading to stress and mental health issues. Some obstacles appear too difficult to overcome, and companies rarely do enough to tackle the problem before it becomes serious. Executive consultancy Rutbusters has carried out a survey to understand the extent of low energy and feelings of dissatisfaction at work.
Adding up to the North Face’s initiatives to tackle climate change, the clothing company has teamed up with National Geographic, to upcycle single-use plastics into a wearable range of apparel.
As part of its four-week ‘Escape to real’ campaign, Renault has used data & technology company Blis’ Smart Platform to drive consumers into dealerships, by employing targeted location data to raise awareness of its new Kadjar SUV. The carmaker has observed consumer behaviour within proximity to the company’s OOH campaign locations, thus gaining useful insights about the target audience.
Transparency and collaborative spirit are crucial to gaining stakeholder trust. Companies need to understand their role within a larger business ecosystem, if they wish to build relationships based on trust and respect. Following the release of its research report on corporate reporting trends, London-based communications agency Black Sun breaks the theme of ‘trust’ into six key principles, with advice on how to implement them into existing communication practices.
Marine and aquatic life charity Sea Life Trust has unveiled a series of immersive installations, using a 360 degree underwater experience to tell the story of two beluga whales removed from captivity. The installations let visitors step through the glass and move into a submerged world, narrating the journey of the whales from their former Shanghai aquarium to Iceland.
As organisations and businesses around the world move towards an AI-centred future, the ethical use of AI systems becomes increasingly fundamental to win the public’s trust. Research from technology consultancy Capgemini unveils the current state in the use of AI, giving guidance on how to achieve ethical, transparent systems for the near future.