NEWS

Hosting its fifth annual Huddle event, global media agency, Mindshare, opened its offices earlier this month to a budding industry crowd. Yet this year’s event sought to move beyond humans, considering some of the more conceptual and visionary feats of modern technological discovery. As talks got underway, organisations such as Google, CNN and Dow Jones spoke candidly on the future of the media landscape.

There’s more to reaching a remote workforce than the latest connected technology or a spanking new intranet. Meaningful engagement will require companies to genuinely listen to what their employees want from their internal channels, and for leaders, middle managers and communication teams to work together to deliver it more effectively

NEWS FILTERS

With each year that passes, warnings about climate change become starker. Ice caps are melting, temperatures are getting warmer, and the migratory patterns of birds is changing due to the treeline shifting northwards. Now, the life of future generations is in jeopardy. Where mitigating the effects of climate change was once mostly confined to environmental charities, national governments and intergovernmental organisations, it is the turn of corporations to lead the way in developing solutions for a rapidly changing world.
For many in the western world, the conclusion of October 2017 signalled the end of autumn amid a backdrop of Halloween pumpkins and fireworks. Yet in the small municipality of Zug, located in north central Switzerland, representatives of all faiths and none gathered for the inaugural Faith in Finance general meeting. Hosted by secular body the Alliance of Religions and Conservation (ARC), the event set out to demonstrate the need for religious organisations to ethically invest their extensive assets.
Film has long been associated with famous actors, rolling red carpets and the glamorous pull of Hollywood. But changes in digital technology mean corporate film is becoming integral to many company and agency communications strategies. We take five minutes with Emily Clements and Cam Gunn of creative consultancy Radley Yeldar to discuss how well-crafted corporate film holds the key to successful audience engagement.
It’s no secret that digital is helping evolve the PR and communications industry. Year by year the industry is influenced by, digital; year by year, new trends emerge and the promise of industry revitalisation through digital is present. But just how influential is digital in shaping the future of an industry beset by all manner of changes and adaptations?.
Viewers of Charlie Brooker’s annual Screenwipe programme and its spin-off, Moments of Wonder, will know of Philomena Cunk. A self-proclaimed ‘idiot,’ Cunk is regularly found questioning the state of the world as well as simpler problems such as, ‘Where is the money in a coin?’ However, Diane Morgan, the actor and comedian behind Cunk, has recently come to the forefront of the branded content landscape.
A staple of the UK drinking scene, tequila is one of the most divisive liqueurs – as well as one of the most popular. A regional product from near the city Tequila, situated in the Mexican state of Jalisco, the tequila drink is distilled from the blue agave plant. Although served with a slice of lime and side of salt in most parts of the world, tequila is traditionally served neat in Mexico. Yet, all too often, those who drink tequila do so unaware of its unique regional characteristics and origins.
In the communications industry, change is the only constant. Whether through digital innovation, social interaction, workforce engagement or new methodological approaches, communication is ever-evolving, taking its employees on a continual journey of discovery. It is therefore of little surprise that a whitepaper published by employee communication and marketing agency Caburn Hope indicates that firms willing to embrace predicted industry changes and enhance employee engagement in new ways are the firms likely to excel in a new technology-driven future.
The past decade has seen a steep increase in the reliance of brands on social media output. With platforms including, but not limited to, Facebook, Twitter, Instagram and Snapchat, the possibilities for communications and marketing are more far-reaching than ever before. Yet this can present a new set of problems. With their potential audience also seemingly endless, brands are increasingly using influencers, or ‘micro-influencers,’ to target their products, consolidate their brand messaging and identify potential customers with more ease. The technique behind this, however, means ethical questions around finance, trust and transparency are coming to light.
In April 2017, the government passed legislation decreeing that, for the first time, UK employers are obliged to publish gender pay gap figures. This, according to the gov.uk website, encompasses median gender pay gap figures, mean gender pay gap figures, the proportion of men and women in each quartile of the pay structure, and the gender pay gaps for paid-out bonuses.