NEWS

MONDAY 24 NOV 2025 11:23 AM

TURNING AWARENESS INTO BRAND OWNERSHIP

Ahead of the Employer Brand Management Awards, Dawson Walker's Katie Drake speaks to Rebecca Pardon about their shortlisted work with Coca-Cola HBC. The team created an immersive, interactive launch for 500 senior leaders, blending film, hands-on challenges and a pledge wall, to turn awareness into genuine brand ownership. Interviews for the Employer Brand Management Awards produced by Kinura.

BY REBECCA PARDON
MONDAY 24 NOV 2025 9:30 AM

STUDY LINKS MEDIA VISIBILITY TO BRAND TRUSTWORTHINESS

Two-thirds of respondents claim brands appear more trustworthy with increased presence across professional media.

BY KARINA NIEVES

NEWS FILTERS

FRIDAY 15 FEB 2019 5:10 PM

MENTAL HEALTH CHARITY PARTNERSHIP ENCOURAGES TALKING ‘OVER A CUPPA’
UK-based mental health charity Mind has partnered with National Tea Day to encourage people to talk about their mental health ‘over a cuppa.’ The campaign is meant to raise awareness of the importance of mental health and to emphasise that having a conversation about mental health can be as simple as sitting down for a cup of tea.
BY MOIRA KING
FRIDAY 15 FEB 2019 12:01 PM

PURPOSE AND INNOVATION-LED BRANDS INSPIRE STUDENT ADMIRATION
In a recent survey conducted by Campus Society, the UK’s leading social network for university students, students ranked the top 10 brands they admired most and why, with Nike, Apple and Adidas topping the list.
BY MOIRA KING
MONDAY 11 FEB 2019 2:34 PM

HAVANA CLUB PARTNERS WITH STREETWEAR COMPANY
Corporate partnerships, when done well, demonstrate a clear alliance of corresponding values, identities and interests. It's a strategic move that allows a company to identify itself with another company it admires, allowing for new creative endeavors and potentially attracting new customers from the partner company’s base.
BY MOIRA KING
MONDAY 4 FEB 2019 2:26 PM

NEC GROUP ANNOUNCES EMPLOYEE-SELECTED CHARITY PARTNERSHIP

Strategic partnerships between charities and corporations can make a significant difference, while also engaging and uniting employees under a common objective.
BY MOIRA KING