This may prove to be a seminal year for annual reporting professionals. With the implementation of the European Single Electronic Format (ESEF), reporting is becoming more digital-first and focusing more on the needs of the investor and analyst. Communications professionals gathered at a conference in London on Friday to discuss the challenge this – and other changes – pose to the annual report.
Brexit and GDPR are having unintended consequences on marketers and domain security. According to data company MarkMonitor’s latest report, most choose to ignore the issue and still focus on web traffic and product launches, but the survey warns against inappropriate domain protection practices.
UK-based mental health charity Mind has partnered with National Tea Day to encourage people to talk about their mental health ‘over a cuppa.’ The campaign is meant to raise awareness of the importance of mental health and to emphasise that having a conversation about mental health can be as simple as sitting down for a cup of tea.
In a recent survey conducted by Campus Society, the UK’s leading social network for university students, students ranked the top 10 brands they admired most and why, with Nike, Apple and Adidas topping the list.
Corporate partnerships, when done well, demonstrate a clear alliance of corresponding values, identities and interests. It's a strategic move that allows a company to identify itself with another company it admires, allowing for new creative endeavors and potentially attracting new customers from the partner company’s base.