This may prove to be a seminal year for annual reporting professionals. With the implementation of the European Single Electronic Format (ESEF), reporting is becoming more digital-first and focusing more on the needs of the investor and analyst. Communications professionals gathered at a conference in London on Friday to discuss the challenge this – and other changes – pose to the annual report.
Brexit and GDPR are having unintended consequences on marketers and domain security. According to data company MarkMonitor’s latest report, most choose to ignore the issue and still focus on web traffic and product launches, but the survey warns against inappropriate domain protection practices.
In the Publishing Audience Measurement Company Ltd, PAMCo, latest findings i News has jumped above the Guardian to become the most trusted news brand in digital. The ‘See Every Angle’ campaign is an attempt to strengthen the image of the newspaper by reinforcing its centrist editorial values, engage readership in a dynamic way and create trust. It is asking readers to be revolutionary, to take a step back, to drown out the noise and decide for themselves what exactly they think and how they view the world.
London freelance platform, YunoJuno, has released its ‘For Everyone’ report just in time for International Woman’s Day, reaffirming that the gender pay gap still exists within the creative, marketing and PR industries, especially when it comes to freelancing.
After the creation of the Independent Party (TIG) on 18 February, London-based branding and design agency Williams Murray Hamm has crafted branding ideas for the budding party. The Nice Party and the Open Party are the two names that the agency pitched for Chuka Umunna’s 11-strong band of anti-Brexit, pro-EU, centrist MPs.