NEWS

MONDAY 24 NOV 2025 11:23 AM

TURNING AWARENESS INTO BRAND OWNERSHIP

Ahead of the Employer Brand Management Awards, Dawson Walker's Katie Drake speaks to Rebecca Pardon about their shortlisted work with Coca-Cola HBC. The team created an immersive, interactive launch for 500 senior leaders, blending film, hands-on challenges and a pledge wall, to turn awareness into genuine brand ownership. Interviews for the Employer Brand Management Awards produced by Kinura.

BY REBECCA PARDON
MONDAY 24 NOV 2025 9:30 AM

STUDY LINKS MEDIA VISIBILITY TO BRAND TRUSTWORTHINESS

Two-thirds of respondents claim brands appear more trustworthy with increased presence across professional media.

BY KARINA NIEVES

NEWS FILTERS

WEDNESDAY 14 AUG 2019 4:21 PM

NHS EMPLOYEES CALL FOR PROFESSIONAL VOLUNTEERS

81% of UK doctors and GP’s think that skilled volunteers, who would use their professional skills to support the NHS could bring a real benefit to patients, and to the NHS itself.
BY ELODIE PIASKOWSKI
TUESDAY 13 AUG 2019 11:12 AM

LEADERS HAVE TROUBLE SETTING A STEADY BUSINESS PURPOSE
July research from brand consultancy Brandpie shows that 97% of CEOs think organisations need to have a purpose, whether it is a general interest aim, an environmental one or at least something more than just making profits. But according to this survey which took place in France, Germany, the US and the UK, only 29% of CEOs feel the purpose is better pursued thanks to them.
BY ELODIE PIASKOWSKI