As organisations and businesses around the world move towards an AI-centred future, the ethical use of AI systems becomes increasingly fundamental to win the public’s trust. Research from technology consultancy Capgemini unveils the current state in the use of AI, giving guidance on how to achieve ethical, transparent systems for the near future.
No company is immune to bad practice in employer brand management. From large Silicon Valley businesses to smaller organisations, the risk of conveying the wrong image of a company’s culture is always looming, and it can affect the business’ reputation in the long run. With examples from both large and smaller businesses, brand consultancy Frank, Bright & Abel examined the problem of authenticity at a recent event.
As the head of strategic communications at the WWF UK, Holly McKinlay has the daunting task of uniting science communications with an activism and conservation model to effect change in the world. She discusses the challenging brief the WWF UK put to this year's Young Lions at the Cannes Lions festival.
There are certain stereotypes that pervade across the PR and communications landscape: that it’s an overwhelmingly white industry, that it’s largely female, that it has long hours. These are stereotypes supported by data. But, reassuringly, things are also changing in PR and comms, presenting an industry in the midst of a transition.
Like it or not, the internet is the means by which most communication is now facilitated. Businesses rely on social media, news aggregators and their own platforms to share content, news and information with their stakeholders. But, with the new European Union copyright directive, the relationship between communications and the internet may be about to fundamentally change.
The Clarion Awards celebrates corporate social responsibility and sustainability in film and has recognised creative and innovative films for over a decade. Last year, however, with Evcom’s decision to unite its awards programmes under one banner, the Evcom Industry Awards, it did not host the Clarions.
Ten years ago, smartphones were only beginning to become commonplace. Social media communications were focused almost wholly on Twitter and Facebook. Companies were still coming to terms with the changes to communications strategy presented by fast-moving digital technology. It was in that context that the Digital Impact Awards were launched.