NEWS

Reputation is big in business. Concerning not only external perceptions, organisational reputation extends to stakeholder engagement, employee retention, overall levels of staff engagement and, crucially, the capacity for a business to generate income. Indeed, the recently published Organisational Resilience Index indicates a global consensus that reputation is the most important element to long-term success in business.

It seems, after 30 plus years, that the BIMA Awards has finally grown up. Moving away from a longstanding format at the event itself, and a bulky and outdated structure to the awards, the BIMA Awards 2017 has captured the best in British digital communications.

NEWS FILTERS

It seems, after 30 plus years, that the BIMA Awards has finally grown up. Moving away from a longstanding format at the event itself, and a bulky and outdated structure to the awards, the BIMA Awards 2017 has captured the best in British digital communications.
Likes. Clicks. Impressions. It’s all a bit vague. “There’s a real gold rush to produce content,” says Joe McLewin, digital consultant working with animation studio Gorilla Gorilla!, but he adds, “Measurement seems to have been forgotten.”.
Flight was once but a dream. Orville and Wilbur Wright made it a reality. Commercial liners like TWA and Pan Am and BOAC created a new dream of flight. They opened the world up to travellers. Flying became a dream in its own right – but an aspirational one.
Building and maintaining a reputation requires precision, creativity and assiduousness in corporate communications. Ensuring the corporate story is told relies on strategic development, narrative building and, above all, excellent content.
Employer brand management has been pushed up the corporate agenda in recent years. Communicate magazine, in collaboration with Emperor, has carried out research into the employer brand. Comparing the results from 2015 and 2017 shows there is a better understanding of employer brand management and companies now have more developed strategies. Brittany Golob analyses the research.
Last week, the IR Society held its annual conference. But this year, the organisation was able to announce a development that puts it on a path toward further professionalisation of the industry.
In past years, the EVCOM Screen Awards have been announced at formal dinners in grand halls across London. This year, in a change of pace that breathed new life into the programme, the event was held at London’s BAFTA, the spiritual home of British film. The club’s theatre provided a comfortable setting from which to view the year’s best corporate videos in the UK.
It was a dark and stormy night in London, but the sounds of applause, classic rock and cheers abounded under a marquee at the CIPR Excellence Awards 2017. The Honourable Artillery Company played host to the annual awards – complete with casino and fun fair – which celebrated the best in public relations from across the UK.
Conference sessions often debate the ‘science of public relations,’ but on Tuesday, a CIPR conference discussed public relations in science, technology, engineering and manufacturing.