NEWS

This year’s Cannes Lions opened with high of 30 degrees, and the sense of expectation creeping over the beach front’s historic promenade. Bigger than ever, the annual festival of creativity is set to cover branding, communications and advertising in a style unique to the iconic French coastline. Communicate magazine, with the ICCO, is working to bring readers daily updates about the public relations representation at the 65th festival of creativity.

Public relations is arguably one of the UK’s most important, but least understood, sectors. Rarely on the frontline, public relations practitioners can be found working behind the scenes to ensure the UK’s most vital services continue to function as normal, as well as rise up in the face of adversity. Wednesday night celebrated these unsung heroes at a ceremony in the heart of London.

NEWS FILTERS

One of the most successful examples of corporate content is the soap opera. Dreamed up by P&G in the halcyon days of radio to reach a female audience, the soap opera became a beloved genre that earned the sponsoring soap brands loyalty and awareness.
Corporate reputation relies on a number of strategies all working to the business’ advantage. One of those strategies encompasses sustainability programmes, CSR activities and partnerships. These strategies allow companies to make a difference in the communities in which they operate, while simultaneously gaining reputational and cultural benefits.
There’s no wrong answer, when considering whether an employer brand management programme should be a campaign or a long-term commitment. But, there are a lot of questions.
Markets are driven by choice. Consumers have so many options that brands that fail to deliver pay dearly for their mistakes. Once business is lost, it’s difficult to regain.
Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. For the past two years, the Employer Brand Management Awards has recognised those companies’ successes.
By 2020, 80% of internet traffic will be video, Richard Dixon, director at Black Sun, says. At the beginning of the year, corporate communications consultancy Black Sun held an event discussing trends in digital and video communications in the B2B setting. This projection, among others, spoke to the rising prevalence of interactive, engaging content.
“What was right yesterday is no longer the common thought today,” said Paul Osgood, global head of internal communications at Clifford Chance, at the start of the annual BOC internal comms conference in London. That theme pervaded across two day gathering and awards as internal communicators from Acton to Australia discussed the changing world of internal comms.
Embarking on a new employer brand programme is a risky endeavour. Embarking on a new employer brand programme in the midst of corporate change is riskier. But, if done well, the rewards are many.
Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. For the past two years, the Employer Brand Management Awards has recognised those companies’ successes.