Hot Pickle, an experiential and innovation agency, launched Hot Pickle Innovation Lab, a division dedicated to tackling rising challenges in the food and drink industry.
Faced with ever more discerning and demanding stakeholders, there is an opportunity for corporate communicators to nudge their CEOs towards a more human response – especially when today’s leaders appear willing to take the challenge of authenticity more seriously. How can practitioners become communications superheroes? Jon Barker investigates.