EBM CONFERENCE 2021 - RECORDING AVAILABLE
Director, employer brand
Catherine Adenle is the Director Employer Brand at Elsevier, a global leader in information and analytics helping researchers and healthcare professionals advance science and improve health outcomes. Catherine leads the company’s employer brand agenda to drive and expand external awareness, employer reputation, consideration and preference. At Elsevier, she built an award-winning advocacy program, implemented the employer brand social media strategy and function by evolving the employer brand identity. With a following on Twitter and LinkedIn, she’s cited as one of the top 20 AI Influencers, Top 50 Influencers for WIT and Top 100 Global Thought Leaders and Influencers to follow.
Jonathan Austin founded Best Companies in 2000 with the vision of helping make the world a better workplace. He has spent 20 years driving the development of systems and methodologies that enable organisations to better measure, understand and improve employee engagement. He still takes a personal lead on the interpretation and delivery of transformative insights for the UK’s leading businesses.
The Best Companies accreditation programme is now recognised as the standard in workplace engagement. It provides organisations with a platform to showcase that they understand the importance of workplace engagement and put their people at the heart of what they do.
Head of early careers
Amelia is the Head of Early Careers at Wiser and takes responsibility for the strategic delivery of their Early Careers recruitment campaigns. She makes sure all campaigns live up to Wiser's purpose: to change the way people think about work, whilst championing diversity and inclusion best practice. Amelia has been at Wiser for almost three years and previously worked within financial services graduate recruitment, having graduated from Durham University where she studied PPE.
Chief executive and co-founder
Tom’s worked in communications since 1997, partnering with some of the world’s most ambitious employers on varied attraction and engagement projects, across more than 30 countries, work that has received multiple awards along the way. Brand building and the role that has on delivering organisational reputation is a particular interest, as is the role of employer brand deployment beyond talent acquisition into employee engagement and advocacy. Tom’s asked to speak regularly at events around the world about the current state of employer brand, the future of communications, and how employers can maximise the return on their investment.
Upon finishing her term as elected President of her Students' Union at the University of Surrey, Saskia joined Wiser 3 years ago to build the Wiser Academy: now a multi-award winning Ambassador programme. With hands-on involvement in the recruitment, training and management of the programme, Saskia’s efforts and expertise has seen the programme grow to 170 ambassadors who are integral to the attraction of diverse talent for Wiser’s clients. Soon to kick-start the recruitment of the 2021/22 ambassadors and selection of clients, Saskia is excited to impart her knowledge on how Ambassadors can support companies across all sectors.
Senior employer brand program manager (EMEA) - talent attraction
Helen is Employer Brand Program Manager at Indeed, responsible for building their employer brand reputation and owning the content/advertising strategy across EMEA.
With over 10 years experience working for brands such as Indeed, Sage and Carphone Warehouse/Dixons Carphone, Helen has experienced most of the challenges within the EB space.
As an award winner for her work and more recently an awards judge Helen knows her stuff and is happy to share everything she has learnt so far in her career.
Senior manager, head of employer brand
Director, talent acquisition EMEA
Catherine recently joined Amazon to lead the Talent Acquisition team for Consumer in EMEA which includes an award winning regional employer brand team. Catherine joined Amazon from the BBC where she was Director of Resourcing & Talent a role in which she led recruitment across all hires, and was responsible for creating the employer brand and social strategy. Prior to the BBC Catherine was at Disney in EMEA and her early career was in Executive Search.
Head of global employer brand
Alison has almost twenty years’ experience of branding and marketing, and has worked both supplier and employer side. Working with a design & communications agency for almost 10 years, she directed a huge number of campaigns for graduate employers. In 2005 she joined KPMG to lead the recruitment marketing team, responsible for both graduate and experienced hire marketing, and in 2011 she was appointed Head of UK Student Recruitment. In July 2014 Alison moved to GSK to look after early talent branding and she is now responsible for their Employer Brand globally.
Chief creative officer and co-founder
Mark co-founded tonic with the core purpose of creating wonderful work that works. 8 years as the co-founder and Chief Creative Officer he’s worked nationally and internationally with brands across a variety of sectors, from professional services, retail, armed forces, charities, law to pharma, construction, travel and banking. He believes deeply that data, and behavioural science unlocks creativity, enabling it to become even more effective. He’s developed corporate, employer brands and value proposition frameworks for large international business, as well as national and independent organisations. He’s created digital experiences, events, films and created integrated campaigns that have changed minds and influenced reputations. He’s helped tonic win 86 awards, 8 Grand Prix and tonic has been recognised as agency of the year three times.
Dr Tracey Leghorn
Chief human resources and H&S officer
Dr Tracey Leghorn holds the Board position of Chief HR and H&S Officer with SUEZ recycling and recovery UK. As a Chartered Fellow of the CIPD, Tracey has enjoyed a successful 25-year career in HR roles and as a senior consultant with PwC, which span a range of businesses in healthcare, technology, foodservices, pharmaceuticals, banking and currently waste and resources.
Tracey is an advocate for gender equality and all aspects of inclusion. Her passion to improve the lives, position and opportunities of women, in and outside of the workplace, is informed by her research in this area which has earned her a doctorate from the University of Leicester.
Employer branding assistant manager
Rob is an experience employer brand professional with a passion for digital marketing, social media and creative storytelling. He's worked for a number of global, multi-brand companies, specialising in talent acquisition strategies and employer brand creative design.
With a background in FMCG through regional and global roles in Kellogg’s and Mondelēz International, Rob now works for L’Oréal in the UK and Ireland business, leading their employer brand strategy into the local market.
If you want to talk about global or local EVP, creative content design and employer brand strategies and execution, or just what living in Romania is like, Rob’s your man!
Employer brand and talent attraction manager
University Hospital Southampton NHS FT
Eloise is Employer Brand and Talent Attraction Manager at University Hospital Southampton, one of the UK’s largest teaching hospitals.
Over her 8 years in recruitment and communications, Eloise has experience both in-house and in agency environments - working across multiple industries and touching every aspect of the candidate and employee lifecycle. With this, Eloise takes a holistic approach to her work and is open about the opportunities and challenges this brings.
Head of digital
Mike brings a background of user experience, digital marketing, and digital strategy to employer branding. With 20 years of experience across instructional design, digital marketing, and talent attraction, he and his team take a user-centred approach to candidate engagement. This entails finding the right technology solutions to achieve client goals and developing effective digital strategies that meet both user and client needs to drive real results.
Head of talent management, people team
Nicky is a Chartered Fellow of the CIPD with 18 years HR experience and is currently the Head of Talent Management for UK public-service broadcaster, Channel 4, and the Head of Recruitment for the not-for-profit organisation ‘Pride in London’.
Nicky’s role at Channel 4 has responsibility for Recruitment, Talent Management, Early Careers, Apprenticeships and Onboarding across the Creative, Commercial and Operations divisions and has a key focus on diversity and inclusion.
As a year-round volunteer with ‘Pride in London’ she leads recruitment of the 250 strong core-team who volunteer on a permanent basis and the 1500+ volunteers who volunteer on the day of the Pride Parade.
In addition to talent she has specialised in the areas of employer brand, employee engagement and employee communications after starting her HR career as a generalist, and previously spent 3 years on the board of the ‘Institute of Student Employers’.
Outside of work she watches lots of TV, previously travelled whenever possible and is a life-long supporter of her home town football club Leeds United.
Simon has worked in employer branding and employee comms for almost 30 years. He’s delivered highly effective and award-winning work for organisations ranging from Tech start-ups with c100 people to global brands employing c150,000. Talk to him for just five minutes and you’ll be in no doubt that he’s a passionate exponent of the belief that great people comms is fundamental in enabling talented and inspired people to make everything possible.
Head of talent & skills UK
As Head of Talent & Skills at Fujitsu Services; a leading provider of IT products and services, Beth is responsible for leading talent acquisition, talent management and learning and development for just over 16,000 colleagues across Northern and Western Europe.
With over 20 years’ experience across various HR related roles Beth is passionate about delivering high impact strategies that enable organisations to attract, retain and develop their people. As an organisation, people are at the heart of Fujitsu and with a strong purpose of making the world more sustainable by building trust in society through innovation, a compelling and representative employer brand is key in realising this.
Global director - employer branding and talent engagement
Philip Morris International
A thought leader in his field Nimai has held various senior leadership positions in large global organisations across both private and public sectors. He holds an MBA bringing Global experience across Brand management, Talent Acquisition, Marketing and transformation.
With a strong passion for building Brands, Nimai started his career in the automotive design sector. In 2001 Nimai joint Centrica Plc where he worked for British Gas in various marketing and strategy roles.
With his background in marketing Nimai joined Royal Dutch Shell to lead Talent Acquisition and Employer Branding. Nimai then moved to RBS as their Global Director for Employer Branding and Marketing to support the banks transformation post the financial crisis. He further took on the role of head of Diversity and Inclusion in 2010 to strengthen the group’s reputation as an inclusive employer.
In 2013 Nimai was appointed as theMarketing Director for the British Army where he led the British Army’s overall Marketing & Recruitment activities that included both Army staff and civilians.
In 2016 Nimai joined Diageo as their Global Director for Resourcing and Talent Engagement and currently he works at Philip Morris International leading their Employer Brand & Talent Engagement globally.
Employer brand manager
After flourishing in the world of talent acquisition, Emma has solidified her skills and knowledge in the art of employer branding. Her deep rooted passion for candidate engagement, alongside her interest in employee experience, has led her to focus her energy on compelling brand activation, whilst also overseeing large scale transformations.
Creativity, reinvention and evolution are all in a day’s work for her, and with brands such as The LEGO Group, Three Mobile and Virgin Media in her armoury, she’s a force to be reckoned with.