THURSDAY 2 JUN 2011 12:14 AM


Tangerine PR was the big winner at this year’s CIPR Excellence awards, winning the evening’s blue-riband prize for Outstanding Public Relations Consultancy of the Year.

The Manchester-based firm held off strong competition from Bite Communications, Octopus Group, Brand2Life, Frank and Unity to take the top prize of the night.

Elsewhere, St John Ambulance and GolinHarris were double winners, scooping the prizes for the best Not-for-Profit Campaign and the judges' special award for Measurement and Evaluation.

The CIPR Excellence Awards recognise and reward best practice in public relations throughout the UK and acknowledge personal and team achievement at the highest professional level.

MHP Health Mandate claimed two awards including Corporate and Business Communications for ‘Commissioning in the new world’ as well as the Healthcare Campaign, alongside the Rarer Cancers Foundation for ‘Securing a Cancer Drugs Fund.

Meanwhile, Siren won the Media Relations and Broadcast campaigns award for ‘Royal Caribbean Cruises: Launching new ship Celebrity Eclipse with a repatriation mission.’

“These awards are the most demanding in the industry and set the benchmark for best practice,” said CIPR CEO Jane Wilson. “Competition was as fierce as ever, producing an exceptional quality of entries: outstanding, considering the economic challenges of last year. The public relations world has proved not just that it is resilient but that even when budgets are tight, creativity and a focus on return on investment come to the fore.”

The full results are as follows:

Corporate and Business Communications
MHP Health Mandate
Commissioning in the new world

Investor Relations
Essar Energy and Capital MSL
London's Largest Listing Post-Credit Crunch

Internal Communication
Torbay Council Communications Office
Employee Engagement Campaign

Consumer Relations
Flip Video - Sharing Hearts, Minds and Moments

Public Sector
South Wales Fire & Rescue Service
Project Bernie

Corporate Responsibility
Aygaz with Lobby PR
Climate change education program: For our children and our children's children

Public Affairs
Not in my Cuppa - phase one

St John Ambulance & GolinHarris
Life Lost

MHP Health Mandate and the Rarer Cancers Foundation
Securing a Cancer Drugs Fund

Integrated Campaigns
Freshwater UK & Donate Wales
Wales's Invisible Death Row

Media Relations
Royal Caribbean Cruises: Launching new ship Celebrity Eclipse with a repatriation mission

Best Use of Social Media
Gatwick Airport and Rabbit
Talk to Gatwick

Royal Caribbean Cruises: Launching new ship Celebrity Eclipse with a repatriation mission

Global Public Relations
salt PR
Launch of Unilever Food Solutions World Menu Report

Crisis Communications
Cornwall Council
Flooding in Cornwall

Automotive Public Relations
Prova PR
Fueling Rally fever across Wales

Low Budget
90TEN Healthcare for Chelsea & Westminster Hospital NHS Foundation Trust
56 Dean Street

External Newspaper or Magazine
University for the Creative Arts
Creative Update

Internal Newspaper or Magazine
The Soldier Team
Soldier Magazine

The Royal British Legion
The Royal British Legion Learning Pack

Teesside University
Postgraduate Virtual Open Day

Shine Communications
Indesit Party Launderette

Outstanding Young Communicator
Doug Hewett MCIPR
Engage Group

Best Freelance Practitioner
Robin Lander Brinkley ACIPR
Maxwell Communications

Outstanding Small Consultancy
Bondy Consulting
Our Business is Adding Value to Your Business

Outstanding In-House Public Relations Team
British Heart Foundation
Multimedia That Makes a Difference

Outstanding Public Relations Consultancy
Tangerine PR
A Company to be Proud of