TUESDAY 27 SEP 2011 11:50 AM


Rebranding political parties seems to be on trend this autumn after the Scottish Conservative and Unionist Party and England’s Labour Party each pitched rebranding plans.

Specifically, both parties look to reinstate the ideas, values and confidence of the past.

Labour Party will be seen as the Party of the countryside, Mary Creagh, shadow secretary of state for environment, food and rural affairs, announced today at the Labour Conference in Liverpool.

“To protect the countryside, you vote Labour,” Creagh said after telling of the other parties’ failure to help England’s countryside thrive.

Labour used to be associated with the countryside as Creagh reminded: “We set up the national parks in 1948. We established the Green Belt. The world's first climate change law.”

Similarly, Murdo Fraser, a member of the Scottish Parliament and the frontrunner to lead the Scottish Conservative and Unionist Party, proposed transforming the party and creating a new centre-right party because of their “identity problem” if he is elected next month.

“If I am elected as Leader of the Party, I will build a new and stronger party for Scotland,” Fraser announced in his campaign launch speech. “A winning party with new supporters from all walks of life.”

“A new party. A new Unionism. A new dawn.”

Fraser also claims that the party has been a “toxic brand” since losing all 11 of their Commons seats in 1997.

More than half of the sitting councillors in Edinburgh, including group leader Jeremy Balfour, have backed Fraser’s plan.