FRIDAY 7 OCT 2011 10:54 AM


Corporate Edge faces more changes as the CEO announces his departure from the branding agency.

Nick Jefferson is stepping down as CEO of branding agency Corporate Edge after almost two years in the position. Alex Luff, currently Corporate Edge’s Client Director, will take Jefferson’s place.

These leadership changes come only one year after Corporate Edge merged with its sister agency, Likemind, in September 2010 to be led by Likemind head Jefferson and Corporate Edge’s managing partner Bridget Ruffell. The two brands had originally been unified under the Corporate Edge umbrella but split in April 2008.

Jefferson became CEO in January 2010 after being asked to aid the ailing agency, and upon leaving he commented: “Corporate Edge is refreshed: it has a new offer, new clients, new people and an entirely different culture and outlook.” He said he has succeeded in helping the agency.