What do you get when you mix a world-class newspaper, the biggest names in technology and social media, and one of Hoxton’s favourite spots? The Wall Street Journal’s Tech Cafe at the Book Club.

The three-day pop-up cafe will kick off on 12 September with a talk on digital entrepreneurship. The WSJ said its target audiences are East London’s local developers, business leaders and entrepreneurs.

WSJ technology editor Ben Rooney and executive editor Alan Murray are set to host throughout the week. The Tech Cafe will feature speakers, Q&A sessions and discussions with visitors from Facebook, Google and other technology and communications companies.

“Our Tech Europe blog has been helping tell Europe's tech story for almost two years now, and our first ever Tech Café will allow us to bring all this coverage to a wider audience,” Rooney says. “I hope we'll have some thought-provoking, engaging and even controversial discussion on some of the big topics in tech.”

The renovated warehouse, restaurant, bar and music venue that is the Book Club will provide the backdrop to the event. The Cabinet Office’s executive director for digital, Mike Bracken, will round out the agenda with a talk on technology and government on 14 September. The Tech Cafe is open to the public.

London's social media September continues just ten days after the Tech Cafe when Social Media Week hits the capital with a slew of tech, communications and networking events.