TUESDAY 9 OCT 2012 10:58 AM


KEO Digital and DESQ have designed a gaming-based, interactive, digital staff training programme for Lush cosmetics. The mobile and online learning game, called Lush Quests, introduces new staff to Lush’s brand and products with challenges and rewards throughout the digital gaming interface.

Gamification has become a favoured trend in marketing and branding campaigns, and is slowly seeping into employee engagement and training techniques. This summer saw mass, integrated campaigns from Samsung and Visa to engage Olympic fans online through gaming. The popularity of gamification in consumer campaigns has opened the door to internal use of gaming. Employee engagement and training projects are proliferating.

David Squire, MD of DESQ, says, “For DESQ to be able to team up with KEO digital brings together some of the best digital engagement skills in the UK. Working with Lush was an ideal partnership and we are very excited to see how Lush Quests can benefit Lush staff.”

KEO Digital won a BAFTA for its gamification of River Cottage’s Fish Fight environmental campaign. DESQ undertook the design of the Lush’s programme while KEO Digital developed an elearning platform to complement the project.