MONDAY 2 DEC 2013 3:41 PM


An old institution embraces a full-scale contemporary rebrand.

Croydon School of Art, with assistance from Blast design agency, has revamped its visual identity completely from its emblem to interior walls.

The institution, with established origins dating back to 1868, has adopted a modern graphic exterior design. The logo features a diagonal tear through the letter ‘C’ amid a strikingly bold black, white, and yellow colour palette. This colour scheme and animated logo is consistently incorporated with the Art school’s website design and stationary.

The new tear look embodies an element of versatility. Paul Tunnicliffe, Blast director, says ‘‘the idea is that it’s a flexible vehicle that can reveal images relevant to a particular course, or play around with the colours to express different things.’’

Tunnicliffe adds, ‘‘they wanted to raise the profile of the art school. They’ve got some really interesting alumni and they wanted to make the most of their heritage.’’

The interior walls of the art school has also been refurbished along with installation of new equipment. Fashion designer and alumni John Rocha was a guest of honour at the institution’s re-launch in October.

Other successful individuals associated with the college include: Popstar David Bowie, Op Art artist Bridget Riley and punk-associated design artists Malcolm McLaren and Jamie Reid.