NEWS

MONDAY 24 NOV 2025 11:23 AM

TURNING AWARENESS INTO BRAND OWNERSHIP

Ahead of the Employer Brand Management Awards, Dawson Walker's Katie Drake speaks to Rebecca Pardon about their shortlisted work with Coca-Cola HBC. The team created an immersive, interactive launch for 500 senior leaders, blending film, hands-on challenges and a pledge wall, to turn awareness into genuine brand ownership. Interviews for the Employer Brand Management Awards produced by Kinura.

BY REBECCA PARDON
MONDAY 24 NOV 2025 9:30 AM

STUDY LINKS MEDIA VISIBILITY TO BRAND TRUSTWORTHINESS

Two-thirds of respondents claim brands appear more trustworthy with increased presence across professional media.

BY KARINA NIEVES

NEWS FILTERS

TUESDAY 28 JAN 2014 3:56 PM

THE HUMAN FACE OF BRAND REPUTATION
Customer confidence may be the panacea of the consumer facing communicator, but that trust is built on reputation and the effectiveness of the corporate brand at building a human connection.
BY MAYA PATEL
THURSDAY 16 JAN 2014 4:08 PM

GLOBAL IC DIRECTORS TO SPEAK AT LONDON CONFERENCE
BOC Global Events Group, will be hosting their Second Annual Internal Communications Conference on 24- 26 March 2014 at the Waldorf Hilton Hotel, London.
BY MAYA PATEL
WEDNESDAY 15 JAN 2014 1:37 PM

LOBBYING BILL STILL UNDERGOING AMENDMENTS
The Lobbying Bill, which is currently in its report stage, has still failed to articulate a consensus and is currently undergoing amendments.
BY MAYA PATEL
MONDAY 16 DEC 2013 5:09 PM

NEW EVERYTHING FOR AWE

Awe ditches its scribbles and embraces curves.
BY MAYA PATEL
MONDAY 16 DEC 2013 1:17 PM

HOW TO WIN AWARDS
Award entries can be stressful, often businesses have ideas for an entry without knowledge on how to execute them.
BY MAYA PATEL
TUESDAY 10 DEC 2013 3:56 PM

OLD HISTORY, NEW IMAGE

Lloyd’s Register (LR), the global engineering, technical and business services organisation, has refreshed its 253-year-old brand identity.
BY MAYA PATEL
TUESDAY 10 DEC 2013 12:40 PM

TRANSFORMING TRADITIONAL COMPANY NEWS MANAGEMENT
Newsbetter, a new software platform to improve companies’ distribution of internal news, has been released.
BY MAYA PATEL
TUESDAY 10 DEC 2013 9:45 AM

REFURBISHING HOSPITALS CAN CURE AGGRESSION?

Pearson Lloyd design company has been entrusted by the Design Council and the Department for Health to revamp the appearance of A & E departments.
BY MAYA PATEL
MONDAY 9 DEC 2013 2:48 PM

SINDOH REALIGNS THEIR VISUAL DEPICTION

Design companies Tangerine and DWHD team up once again to produce a new brand framework for Korean printer manufacturer, Sindoh.
BY MAYA PATEL
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