MONDAY 16 DEC 2013 1:17 PM

HOW TO WIN AWARDS

Award entries can be stressful, often businesses have ideas for an entry without knowledge on how to execute them. Because Communicate runs many awards including the Digital Impact and the Transform Awards, we have recently uploaded a set of short videos consisting of expertise from OnPointe Marketing consultant, Stef Brown, to assist businesses with applying for awards.

Filmed by world- wide video services, Clear Blue Productions, each video focuses on significant queries business may encounter, such as: the pros and cons of entering for an award, how to choose the right award brand and category, what to avoid, how to most adequately prepare, and how to market a win effectively.

Brown comments, ‘‘Although it is difficult to know if the awards directly translates into increased revenue or profitability for a business. They are a really important marketing stream of activity in terms of raising your profile. It starts the ball rolling with business development. There are a lot of other benefits... ’’

Another series of knowledge will be uploaded next month. To get access to the current series on awards click here.

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