TUESDAY 10 DEC 2013 12:40 PM

TRANSFORMING TRADITIONAL COMPANY NEWS MANAGEMENT

Newsbetter, a new software platform to improve companies’ distribution of internal news, has been released. 

The main challenges Newsbetter aims to tackle include: improving the efficiency of news delivery to stakeholders, make content more focused, encourage employee engagement, be more organised in terms of gauging topic popularity, and make news more accessible.

Chairman Nick Wheelwright, former CEO of video-game publisher Codemasters, commented, ‘‘we believe that anyone using Newsbetter will see the huge value in it, so we are making it extremely easy to trial. Interested parties simply have to make the initial call or email us and we can take care of the rest.’’

The traditional way newsletters are processed and consumed is essentially being challenged. News can be accessed through various means and within seconds. It can also be shared instantaneously. Hence, the weekly email update seems outdated, and greater adaptability may be required.

LATEST NEWS

MON 27 Oct 2025 9:30 AM
FRC releases annual CRR
FRI 17 Oct 2025 9:30 AM
Systango launches GenAI studio

RECENT ARTICLES BY MAYA PATEL

TUE 28 Jan 2014 3:56 PM
The human face of brand reputation
MON 16 Dec 2013 5:09 PM
New everything for Awe