#COMMUNICATELENS: 17 OCTOBER
From cannabis campaigns to smartphones in space, here’s our pick of the latest in video communications. For more from #CommunicateLens, follow @Communicatemag.
Californian marijuana producer, distributor and retailer NorCal Cannabis launched an integrated marketing and PR campaign yesterday, designed to revolutionise the cannabis industry “from the inside out” it claimed. The ‘This is Cannabis’ campaign includes a whitepaper aimed at dispelling myths about cannabis consumers, plus press, posters and digital adverting as well as a brand film.
The film highlights the company’s Californian heritage as well as its commitment to creating a sustainable business from seed to sale. Created in-house, the ‘We were here’ video shows how the business has continued in the face of many obstacles from prohibition to stigmatisation of cannabis users.
Simmons & Simmons
International law firm Simmons & Simmons unveiled its first brand refresh in 18 years with a video created by branding agency SomeOne. The firm’s new visual identity, which ditches the traditional teal and steel colour palette for coral and charcoal, is inspired by the movement of starlings, technically known as murmurations, which feature prominently in the film.
The undulating starling movements were converted into digital particles as a visual metaphor for the power of working together across its offices, its teams and with its clients, Simmons & Simmons said. The film alternates between CGI and the company’s staff to underscore that message of collaboration. S&S marketing and business development director Eddie Bowman said, “Finding a way to demonstrate our work ethos, culture, and appetite for change was always an important part of the brand work. Our new creative reflects these perfectly.” Web design firm Jellyfish overhauled the company’s website and online user experience.
Tourism Tasmania has released four one-minute videos to highlight the state's prime attractions. Created by ad agency Clemenger BBDO Sydney, the films are designed to invite Australians to break free from the stresses of modern life, the agency stated.
The videos focus on the tagline 'Come down for air' and were designed to “create an island of calm amid the clutter of a busy, shouty ad break,” chief executive officer at Tourism Tasmania John Fitzgerald said.
Samsung will send two Galaxy 10 smartphones into space as part of its latest campaign, created by Bartle Bogle Hegarty. The campaign to boldly go where no other phones have gone before coincides with the year of the 50th anniversary of the moon landing and the 10th anniversary of the Galaxy range.
The video introducing the campaign combines behind-the-scenes footage with CGI visuals to illustrate the way the campaign will work, and the logistics involved in sending phones to the edge of the Earth’s atmosphere. The phones will receive pictures from people on Earth, starting with the model Cara Delevingne and football star Zlatan Ibrahimovic, and layer them over real-time shots of the planet to create space selfies.