LinkedIn launched team recognition features and employee notifications this week to help companies become more connected with their people online.

The 'kudos and team moments’ feature was built to celebrate company culture and to boost team recognition. Page admins can now use a custom content format to welcome new team members, highlight outstanding work and recognise the people behind "pivotal moments".

"By highlighting the people behind your brand, you reveal the human side of your organisation to prospective customers and employees," it said.

LinkedIn has also introduced employee notifications to enable page admins to alert employees to important posts, and make it easier for staff to share that content and amplify an organisation's messages. Admins can limit notifications to avoid overwhelming employees with updates and to ensure that alerts added value to members’ experience, LinkedIn stated.

A sense of community is more important than ever, the company said. "It impacts how your customers feel about your brand, how they interact with it, how you recruit and retain talent, and how you build overall customer loyalty."