LENS: GENPACT AND ENVISION VIRGIN RACING
Professional services firm, Genpact, has launched a short film showcasing its innovative new project to build a Formula-E car ice sculpture entirely from rainwater, in a 24-hour campaign to support the Arctic Ice Project.
The video features Sanjay Srivastava, chief digital officer at Genpact, as he introduces the Melting Point project in a race against climate change. Ahead of next weekend’s Formula E London E-Prix, Genpact has created a sustainable three-tonne ice replica of an Envision Virgin Racing Formula E car.
The sculpture was installed by Tower Bridge in Potters Field Park and exposed to the elements for 24 hours. The project doubles as a 24-hour fundraiser with Genpact inviting the general public to guess how long the ice sculpture will last before melting. For every guess Genpact is donating $1 to the Arctic Ice Project, a non-profit organisation that aims to slow climate change by restoring ice in the Arctic.
Together, Genpact and the Arctic Ice Project are aiming to raise $10,000 and increase public awareness of climate change. The project works on a social responsibility level, but also from a business perspective to increases external understanding of the brand’s AI-powered algorithms.
The same AI technology that helps Envision Virgin Racing to predict the number of laps in a race has been used to forecast the percentage of the ice car that will melt over this period. It provides real-time updates on temperature, wind speed, rainfall and local footfall.
Stacy Simpson, chief marketing officer at Genpact, says, “Genpact’s Melting Point brings attention to the critical issue of climate change, highlighting how digital technology and data analytics can and must help solve some of the world’s biggest and most complex challenges.”
Genpact’s AI technology has also helped Envision Virgin Racing to maintain its status as the first carbon neutral Formula E team. A Greener Festival, a non-profit organisation working to improve event sustainability, has certified the project as carbon neutral.
The campaign launched ahead of this weekend’s doubleheader racers and the 2021 United Nations Climate Change Conference, also known as COP26. The video has been shared widely on social media with the hashtag #MeltingPoint