WEDNESDAY 25 AUG 2021 11:30 AM


Unilever released a short video raising awareness of its supplier diversity commitments, while also positioning the brand as an active supporter of diverse communities and businesses across the world.

The video opens with a blank white screen and clear text outlining the goals of the campaign, ‘At Unilever we’re committed to spending €2 billion a year by 2025 with diverse businesses which are at least 51% owned, managed and controlled by people from under-represented communities.’

Using a combination of zoom recorded interviews and stock footage of diverse communities and suppliers around the world, the video tells the success story of its Supplier Development Programme. With 56k suppliers around the world, Unilever has the opportunity to exponentially scale up and accelerate supplier diversity.

The Supplier Development Programme works to address the barriers that have held diverse partners back in the past. The programme will provide smaller diverse businesses with access to skills, financing and networking opportunities. Alexandra Tarmo, head of partnerships and social procurement at Unilever, “We began the programme in 2018 in South Africa as the first market, then rolling out in North America in 2019.”

“We’re now going further, building on the success of these programmes to strengthen and diversify our supply chain supporting people with the resources they need for their and our future success,” adds Dave Ingram, chief procurement officer.

The upbeat music builds tension throughout the video to replicate journey of growth and success that Unilever has embarked on to creating an enabling environment for diverse suppliers globally. The video was shared across digital and social channels with links to find out more about Unilever’s sustainability commitments.