NEWS

At a roundtable discussion hosted by Communicate magazine, communications professionals discussed the growing influence of executives’ presence on social media and the battle to protect authenticity. This event was sponsored by OneFifty Consultancy.

Almost two-thirds of employees feel more aligned with a company’s vision through interactive video.

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81% of UK doctors and GP’s think that skilled volunteers, who would use their professional skills to support the NHS could bring a real benefit to patients, and to the NHS itself.
July research from brand consultancy Brandpie shows that 97% of CEOs think organisations need to have a purpose, whether it is a general interest aim, an environmental one or at least something more than just making profits. But according to this survey which took place in France, Germany, the US and the UK, only 29% of CEOs feel the purpose is better pursued thanks to them.