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Here’s our selection of the latest in video communications, all Covid-19 related today from influencer videos on TikTok to beer companies supporting NHS workers. For more from #CommunicateLens, follow @Communicatemag.

At IBM, employer brand management means going beyond recruitment and aligning with the corporate brand, write Cliff Ettridge and Stephen Kelly. The Team is a sponsor of the 2020 Employer Brand Management Awards

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81% of UK doctors and GP’s think that skilled volunteers, who would use their professional skills to support the NHS could bring a real benefit to patients, and to the NHS itself.
July research from brand consultancy Brandpie shows that 97% of CEOs think organisations need to have a purpose, whether it is a general interest aim, an environmental one or at least something more than just making profits. But according to this survey which took place in France, Germany, the US and the UK, only 29% of CEOs feel the purpose is better pursued thanks to them.