NEWS

Award-winning brand film agency Kaptcha focuses on purpose-driven storytelling that fosters pride among employees and stakeholders. Here, the team details their four-step creative process and discuss emerging trends in corporate video, including the use of AI and human storytelling.

The announcement was made at the Cannes Lions International Festival of Creativity.

NEWS FILTERS

81% of UK doctors and GP’s think that skilled volunteers, who would use their professional skills to support the NHS could bring a real benefit to patients, and to the NHS itself.
July research from brand consultancy Brandpie shows that 97% of CEOs think organisations need to have a purpose, whether it is a general interest aim, an environmental one or at least something more than just making profits. But according to this survey which took place in France, Germany, the US and the UK, only 29% of CEOs feel the purpose is better pursued thanks to them.