Based in Leeds, Limehouse has spent 18 years shaping digital communications for brands like Halifax and Bettys & Taylors. With a team of 11-50, the agency combines animation, film production and digital learning to elevate internal and corporate messaging.

Against a background of sun-soaked superyachts, the blending blues of pale waters and paler skies, and the battle between technology and human expertise, Apple sought to dispel the marketing industry's AI anxieties at Cannes Lions.