NEWS

Demand surges in rapidly developing regions amid global infrastructure and digital growth.

Entries are now open for Lens Awards 2026, celebrating the best in corporate video and visual communications. The awards recognise creative excellence and innovation in how organisations are using video to engage their audiences, tell compelling stories and drive strategic goals.

NEWS FILTERS

In an age where technology is rapidly advancing, it was almost inevitable that video content would over-ride written, however, the question as to why live content has become more popular than pre-recorded, has now been answered.
It is vital for brands to establish a respectable reputation and create trust with its customers. Especially in a time where online shopping retail sales are rapidly rising, digital communications become increasingly crucial for them to achieve this.
Visibrain’s research claims that brands are now 13% more likely to suffer a marketing or PR crisis than they were three years ago. According to new research carried out by media monitoring platform Visibrain, 78% of PR crises are instigated by communications or marketing errors rather than external disruptions or attacks. Alongside this research, Visibrain published a guide about the best media monitoring practices.
The Natural History Museum, a well-known leading science research centre and one of the top visitor attractions in the UK, has a new exhibit, ‘Colour and Vision,’ which will run from 15 July to 6 November. Krow, a creative communications and advertising agency of the museum, worked with the museum to promote its new display, in order to interest a larger number of visitors. This was done by creating an exhibition experience which begins before actually entering the exhibition.