NEWS

When a 220,000-tonne container ship blocked the Suez Canal on 23 March, the world watched the crisis unfold online. Social media, video and strategic storytelling were used to manage crisis communications as the major global shipping route came to a halt.

LEGO Group has partnered with three creators in art, architecture and film as part of its on-going ‘Rebuild the World’ campaign, to strengthen the brand’s social identity as a supporter of children’s creative development.

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When a 220,000-tonne container ship blocked the Suez Canal on 23 March, the world watched the crisis unfold online. Social media, video and strategic storytelling were used to manage crisis communications as the major global shipping route came to a halt.
LEGO Group has partnered with three creators in art, architecture and film as part of its on-going ‘Rebuild the World’ campaign, to strengthen the brand’s social identity as a supporter of children’s creative development.
News streams last week flooded with concerns over the AstraZeneca vaccine and potential links to rare bloods clots. Despite repeated affirmation from scientists that the vaccine is safe and presents an incredibly low risk for majority of people, this comms crisis has only fuelled vaccine hesitancy and public health anxiety.
This week's round up of video communications covers sustainability, body positivity and consumer mental health. For more from #Lens, follow @Communicatemag on Twitter.
The beer brand has launched the second part of its sustainability campaign working to reduce pollution in the ocean and highlight the state of ecological emergency.
iStock reveals that brands and businesses downloaded visuals of mothers home-schooling over three times more than fathers doing the same through the pandemic.
Since lockdowns began the CALM website has seen an increase of over 100% in young people seeking help for isolation, mental health and anxiety. As part of its recent partnership ITV2 and CALM launched three timely videos featuring familiar television personalities as they share #WhatGetsYouThrough.
Research from C40 Cities Climate Leadership Group found that 70% of global CO2 emissions come from cities. Swedish tech company, ClimateView, is using data to create a multi-layered digital platform to communicate and engage with stakeholders working towards net-zero emissions.
The new ‘Weird Search Request’ campaign from search engine, Ecosia, will roll out this April in a bid to increase consumer brand awareness of sustainability efforts.