When a 220,000-tonne container ship blocked the Suez Canal on 23 March, the world watched the crisis unfold online. Social media, video and strategic storytelling were used to manage crisis communications as the major global shipping route came to a halt.

LEGO Group has partnered with three creators in art, architecture and film as part of its on-going ‘Rebuild the World’ campaign, to strengthen the brand’s social identity as a supporter of children’s creative development.