NEWS

TUESDAY 28 MAR 2023 3:32 PM

PR RISKS ‘SLEEPWALKING’ INTO AI

AI is set to explode in public relations, but research shows that the industry is yet to wake up to the new technology’s potential.

BY REBECCA PARDON
TUESDAY 21 MAR 2023 9:30 AM

HOW DID CREDIT SUISSE REACH CRISIS POINT?

An eventful weekend in the European banking sector saw Credit Suisse get swallowed up by its biggest rival, UBS. While the story around Credit Suisse's collapse is fairly nebulous, years of being plagued by scandals and negative press means the bank has been in hot water for a long time. Here is a summary of some of the crises that preceded the emergency takeover of Credit Suisse.

BY REBECCA PARDON

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THURSDAY 23 DEC 2021 3:36 PM

A YEAR IN REVIEW: COMMUNICATE'S TOP STORIES OF 2021
A round-up of Communicate's top stories and features in 2021. From NHS comms highlights and caterpillar cake reputation management, to pre-pandemic throwbacks looking at data bias and the print vs digital debate.
BY COMMUNICATE MAGAZINE
THURSDAY 23 DEC 2021 1:27 PM

BRAND RESILIENCE WAS THE TOP COMMS LESSON LEARNT FROM COVID-19, W7WORLDWIDE GUIDE REVEALS
Saudi Arabia-based independent marketing communications consultancy, W7Worldwide, has developed a guide for comms professionals to share key learnings from the pandemic.
BY MOLLY JAMES
THURSDAY 23 DEC 2021 1:14 PM

BOLD AND TRANSPARENT VISUAL COMMS ARE SET TO DOMINATE 2022, RESEARCH REVEALS

2022 is predicted to be a year of ‘bold, transparent communications for SMBs’ according to communications provider, iStock. The brand’s Visual GPS research reveals the biggest trends for comms professionals to look out for in the coming year.
BY MOLLY JAMES
WEDNESDAY 22 DEC 2021 1:08 PM

THE CIM REVEALS 2021’S ‘NAUGHTY LIST’ OF BRANDS FAILING TO DELIVER ON SUSTAINABILITY
The Charted Institute of Marketing (CIM) has released a list of Britain’s least sustainable packaging producers, with Amazon and UK supermarkets dominating the league table. The research also reveals a 16% increase in consumer demand for brands to promote sustainable packaging over the past year.
BY MOLLY JAMES
TUESDAY 21 DEC 2021 5:03 PM

PINTEREST CAMPAIGN RELIES ON VISUAL STORYTELLING TO RAISE AWARENESS OF SOCIAL ISSUES
To mark the International Day of Human Solidarity, ActionAid Italia and We Are Social Milan have devised a short-term Pinterest campaign. Together, they utilised the platform’s ‘save’ feature to encourage users to think not just about saving ideas and images, but also saving people and communities in need.
BY MOLLY JAMES
TUESDAY 21 DEC 2021 3:54 PM

SANTA CLAUS CAMPAIGN PUTS A FESTIVE SPIN ON HEART HEALTH
Heart Research UK has launched a new campaign to educate people on the increased risk of heart attacks during the Christmas period. The creative asks ‘Is Santa risking a heart attack this Christmas?’.
BY MOLLY JAMES
TUESDAY 21 DEC 2021 2:13 PM

DIGITAL MARKETING SKILLS HAVE STAGNATED AND DECLINED DURING THE PANDEMIC, RESEARCH REVEALS
Research conducted by Target Internet, a training body that offers digital marketing advice, in association with the Charted Institute of Marketing (CIM), reveals that the majority of digital marketing skills have stagnated or declined between 2020 and 2021.
BY MOLLY JAMES
TUESDAY 21 DEC 2021 11:51 AM

ANTIBODY BEER CLUB WORKS TO KEEP UK PUBS SAFE AT CHRISTMAS

Creative agency, House of Greenland, has launched a new initiative to spread joy, encourage young people to get vaccinated, and help save British pubs in the face of rising Omicron cases this Christmas.
BY MOLLY JAMES
MONDAY 20 DEC 2021 4:33 PM

PUBLISHER PARTNERS WITH SOCIAL MEDIA AGENCY TO PROTECT ITS TALENT FROM ONLINE ABUSE
Penguin Random house has enlisted the help of social media agency, Born Social, to help protect the brand and tackle online abuse towards its authors and books. The move follows new research identifying a stark increase in the amount of online hate speech circulating online.
BY MOLLY JAMES
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