NEWS

WEDNESDAY 3 DEC 2025 9:09 AM

WHY INCLUSIVE DESIGN IS ESSENTIAL AT UNILEVER

On the day of the Digital Impact Awards, Rebecca Pardon speaks to Marc Powell, who leads Unilever’s Global Accessibility Centre of Excellence. Powell explains the early impact and why inclusive design is becoming essential for a modern consumer brand. Interviews for the Digital Impact Awards produced by Kinura.

BY REBECCA PARDON
MONDAY 1 DEC 2025 1:00 PM

HOW AI IS TRANSFORMING THE ANNUAL REPORT

Ahead of the Digital Impact Awards, Rebecca Pardon speaks with Clive Bidwell, strategy director at Friend Studio. He describes a shift toward fully digital, regulation-ready reporting: cleaner code, smarter workflows and annual reports designed for search engines, smartphones and AI rather than the printing press. Interviews for the Digital Impact Awards produced by Kinura.

BY REBECCA PARDON

NEWS FILTERS

FRIDAY 11 AUG 2017 1:31 PM

COUNTRY BRAND REPUTATION
The reputation of a country or ‘country brand' has a significant economic value. The perception of a country can be created by the public actions, brands, people, tourist experiences, among others, and the way these are communicated to the world.
BY DIANA CANTOR
MONDAY 7 AUG 2017 3:38 PM

BUILDING PARTNERSHIPS FOR PEACE

The construction of peace can be achieved through well-planned, fair, sustainable and inclusive processes. The International Association for Human Values (IAHV) is a non-profit, United Nations-affiliated organisation committed to mediating in conflicts and helping affected population. Its mission is to work on the psychological effects of people in communities in conflict and develop leaders that can guide those communities to build a better future.
BY DIANA CANTOR
THURSDAY 3 AUG 2017 2:39 PM

BRAND DIFFERENTIATION IN THE FITNESS SECTOR
The growing offer of gyms, referred as the ‘gym boom’, was the result of new marketing strategies and rebrands from already positioned gyms in an attempt not to lose their customers and to gain new ones.
BY DIANA CANTOR
WEDNESDAY 2 AUG 2017 3:08 PM

IMPROVED IMAGE ANALYSIS ON SOCIAL DATA
Machine learning algorithms are being used for different technologies like automated neural machine translation, advanced cyber security systems or data analytics. Research on social networks keeps increasing and leading to innovations like better understanding of markets through image analysis.
BY DIANA CANTOR
MONDAY 31 JUL 2017 1:25 PM

DELIVERING ZERO EMISSIONS
Often companies approach CSR in forms that seem unrealistic, but well-planned CSR strategies can result in successful implementations that not only benefit the company but also the community and the environment. This is the case of the zero emissions goals of delivery companies. FedEx and DHL take the lead in green alternatives for their distribution systems.
BY DIANA CANTOR
FRIDAY 28 JUL 2017 10:56 AM

FIA’S #3500LIVES

Traffic law-breaking, such as speeding and drink driving, is rising. As such, more people are now concerned about others texting while driving and the impact of this on overall road safety. The International Automobile Federation (FIA) seeks to improve road safety with its #3500Lives campaign. Its main message is, ‘Sign Up, Stay Safe, Save Lives.’.
BY DIANA CANTOR
THURSDAY 27 JUL 2017 9:49 AM

A TRIO OF CSR PROGRAMMES
Three companies launch new CSR initiatives to better engage their communities. Diana Cantor reports on easyJet, HS2 and DONG Energy.
BY DIANA CANTOR
WEDNESDAY 26 JUL 2017 8:56 AM

SOCIAL PURPOSE BEFORE PROFIT
Sustainability and CSR initiatives from companies have gained importance for customers, investors, government and non-governmental organisations, among others. But what is their real impact these actions have on the company’s consumers?.
BY DIANA CANTOR