NEWS

Ahead of the Corporate & Financial Awards, Rebecca Pardon speaks with Jarrad Comley, partner and executive creative director at Brunswick. With the firm shortlisted across several categories, Comley reflects on the craft, collaboration and ambition behind the work, and how a changing industry is shaping Brunswick’s goals. Interviews for the Corporate and Financial Awards produced by Kinura.

Ahead of the Corporate and Financial Awards, Rebecca Pardon speaks with Jon Rowden, director at Reportl. With multiple shortlistings across digital and print categories, Rowden reflects on how AI is reshaping investor access to information, why Reportal’s digital-first approach is gaining traction and how recent work with Airtel Africa is setting a fresh benchmark in online reporting. Interviews for the Corporate and Financial Awards produced by Kinura.

NEWS FILTERS

In an age where technology is rapidly advancing, it was almost inevitable that video content would over-ride written, however, the question as to why live content has become more popular than pre-recorded, has now been answered.
It is vital for brands to establish a respectable reputation and create trust with its customers. Especially in a time where online shopping retail sales are rapidly rising, digital communications become increasingly crucial for them to achieve this.
Visibrain’s research claims that brands are now 13% more likely to suffer a marketing or PR crisis than they were three years ago. According to new research carried out by media monitoring platform Visibrain, 78% of PR crises are instigated by communications or marketing errors rather than external disruptions or attacks. Alongside this research, Visibrain published a guide about the best media monitoring practices.
The Natural History Museum, a well-known leading science research centre and one of the top visitor attractions in the UK, has a new exhibit, ‘Colour and Vision,’ which will run from 15 July to 6 November. Krow, a creative communications and advertising agency of the museum, worked with the museum to promote its new display, in order to interest a larger number of visitors. This was done by creating an exhibition experience which begins before actually entering the exhibition.