NEWS

WEDNESDAY 3 DEC 2025 9:09 AM

WHY INCLUSIVE DESIGN IS ESSENTIAL AT UNILEVER

On the day of the Digital Impact Awards, Rebecca Pardon speaks to Marc Powell, who leads Unilever’s Global Accessibility Centre of Excellence. Powell explains the early impact and why inclusive design is becoming essential for a modern consumer brand. Interviews for the Digital Impact Awards produced by Kinura.

BY REBECCA PARDON
MONDAY 1 DEC 2025 1:00 PM

HOW AI IS TRANSFORMING THE ANNUAL REPORT

Ahead of the Digital Impact Awards, Rebecca Pardon speaks with Clive Bidwell, strategy director at Friend Studio. He describes a shift toward fully digital, regulation-ready reporting: cleaner code, smarter workflows and annual reports designed for search engines, smartphones and AI rather than the printing press. Interviews for the Digital Impact Awards produced by Kinura.

BY REBECCA PARDON

NEWS FILTERS

THURSDAY 18 AUG 2016 8:39 AM

LIVE VIDEO CONTENT HAS VALUE FOR BRANDS
In an age where technology is rapidly advancing, it was almost inevitable that video content would over-ride written, however, the question as to why live content has become more popular than pre-recorded, has now been answered.
BY SOPHIE MIZRACHI
TUESDAY 16 AUG 2016 10:37 AM

BUILDING A REPUTATION
It is vital for brands to establish a respectable reputation and create trust with its customers. Especially in a time where online shopping retail sales are rapidly rising, digital communications become increasingly crucial for them to achieve this.
BY SOPHIE MIZRACHI
THURSDAY 11 AUG 2016 2:45 PM

BRANDS TAKE THE BLAME FOR PR CRISES
Visibrain’s research claims that brands are now 13% more likely to suffer a marketing or PR crisis than they were three years ago. According to new research carried out by media monitoring platform Visibrain, 78% of PR crises are instigated by communications or marketing errors rather than external disruptions or attacks. Alongside this research, Visibrain published a guide about the best media monitoring practices.
BY SOPHIE MIZRACHI
THURSDAY 11 AUG 2016 2:09 PM

ALL EYES ON NATURAL HISTORY MUSEUM
The Natural History Museum, a well-known leading science research centre and one of the top visitor attractions in the UK, has a new exhibit, ‘Colour and Vision,’ which will run from 15 July to 6 November. Krow, a creative communications and advertising agency of the museum, worked with the museum to promote its new display, in order to interest a larger number of visitors. This was done by creating an exhibition experience which begins before actually entering the exhibition.
BY SOPHIE MIZRACHI