INDUSTRY UPDATES

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FRIDAY 1 FEB 2019 12:10 PM

LIME APPOINTS THE PHA GROUP TO UNDERTAKE UK PR

Leading London PR agency, the PHA Group, is pleased to announce it has been appointed by the urban mobility company, Lime.
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FRIDAY 1 FEB 2019 11:49 AM

WPP'S GEOMETRY UK INTRODUCES ACTIVE BRAND DESIGN FOR 21ST CENTURY

Geometry UK has announced the introduction of a modern-day brand and design practice, throwing out the traditional brand book and creating branding for the 21st century.
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TUESDAY 29 JAN 2019 5:07 PM

NEW TOOL TO MEASURE ACCOUNTABILITY OF INFLUENCER MARKETING

Leading influencer marketing platform, ZINE, has launched a new accountability tool, Verified Reach, which will improve transparency in influencer marketing leading to more accountable Instagram campaigns.
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TUESDAY 29 JAN 2019 3:26 PM

DESTINATION NEW SOUTH WALES APPOINTS THE BRIGHTER GROUP AS ITS UK COMMUNICATIONS AGENCY

Destination New South Wales has appointed the Brighter Group, a Finn Partners Company, to implement its UK PR strategy to drive visitation to the region.
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TUESDAY 29 JAN 2019 3:06 PM

CISION ACQUIRES TRENDKITE, EXTENDING ITS REACH IN MEASUREMENT AND ATTRIBUTION

Building on its vision of earned media management, Cision enhances its Cision Communications Cloud with TrendKite’s advanced measurement and AI capabilities
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TUESDAY 29 JAN 2019 2:08 PM

PRCA AND UKMMA SIGN STRATEGIC PARTNERSHIP

The PRCA has forged a strategic partnership with the UK Media Monitoring Association (UKMMA).