This year's Transform Awards results announced

THURSDAY 22 MAR 2012 10:15 AM

THIS YEAR'S TRANSFORM AWARDS RESULTS ANNOUNCED

Best overall visual identity

Nearly 400 people saw educational media company Pearson walk away with the Grand Prix prize for excellence in rebranding at last night’s (Wednesday 22 March) Transform Awards, Europe’s biggest celebration of excellence in rebranding, repositioning and brand transformation.

The awards, now in their third year, also saw multiple wins for the recent rebrands for brewer & pub owner Greene King, international tourism retail firm Global Blue and food retailer Little Chef.

Categories took in all aspects of the rebrand process, including visual identity, brand architecture, and implementation.

The awards, hosted by television’s science specialist Steve Mould, took place at central London’s Brewery in central London, following the Transform conference during the day. More details and photos to follow shortly.

A full list of winners is below.

Who won what in the Transform Awards 2012

Gold Pearson (Interbrand)

Silver DWF (Living Group)

Bronze Vertere (Interstate)

Highly commended Futurestep (Further)

Highly commended Mission Burrito (The House)

Best use of a visual property

Gold Pearson (Interbrand)

Silver Rugby Football Union (Interbrand)

Bronze Monster Slippers
Highly commended Futurestep (Further)

Highly commended Hawksford (MerchantCantos)

Best brand architecture solution

Gold National Maritime Museum (SomeOne)

Bronze British Airways Executive Club (Landor)

Best use of copy style/tone of voice

Gold The Student Housing Company (The Beautiful Meme)

Silver Pearson (Interbrand)

Bronze Rugby Football Union (Interbrand)

Best internal communication of a rebrand

Gold DSM

Silver Pearson (Interbrand)

Bronze Telefónica

Best implementation of a rebrand

Gold Global Blue (Goosebumps Brand Consultancy)

Silver Pearson (Interbrand)

Bronze Rugby Football Union (Interbrand)

Highly commended Monarch (Interbrand)

Highly commended Direct Marketing Association (Jacob Bailey)

Best creative strategy

Gold Larix (BrandTailors)

Silver Asics (Interbrand)

Silver Little Chef (venturethree)

Bronze Global Blue (Goosebumps Brand Consultancy)

Best brand evolution

Gold Global Blue (Goosebumps Brand Consultancy)

Silver PDX (Appetite)

Bronze Telecity Group (Design by Structure)

Highly commended Ocean Outdoor (Heavenly)

Best corporate rebrand following a merger or acquisition

Gold Archer (Brand Matters)

Silver Merseyway Shopping Centre (Studio North)

Bronze Puratos (Duval Guillaume Corporate)

Best corporate rebrand to reflect changed mission/values/positioning

Gold White Logistics & Storage (The Allotment)

Silver Greene King (Brand Matters and Handsome Brands)

Bronze Global Blue (Goosebumps Brand Consultancy)

Highly commended Lexis, The Recommendation Agency (The Lexis Agency)

Highly commended Bauwerk Parkett (Scholtysik Niederberger Kraft AG)

Best corporate rebrand for a spinoff/new company

Gold Trapoil (Appetite)

Silver Boots Laboratories (Creative Leap)

Bronze Ink Insurance (Switch)

Highly commended RPC (Corporate Edge)

Best brand consolidation

Gold Greene King (Handsome Brands and Brand Matters)

Bronze Tiriac Holdings (Brand Tailors)

Best rebrand of a digital property

Gold Action on Hearing Loss (Redweb)

Silver FNZ (Tayburn)

Bronze Instruct (Fairley & Associates, Hildebrand & Felt Branding)

Highly commended JTI (Corporate Edge)

Highly commended Reckitt Benckiser (The Workroom)

Best rebrand from the public sector

Gold Stirling Castle (Corporate Edge)

Best rebrand from a NFP organisation

Gold Guide Dogs (Interbrand)

Silver Merlin (Spencer du Bois)

Bronze Independent Age (Corporate Edge)

Highly commended Instruct (Fairley & Associates, Hildebrand & Felt Branding)

Best rebrand from the consumer services sector

Gold Greene King (Brand Matters and Handsome Brands)

Gold Little Chef (venturethree)

Best rebrand from the financial services sector

Gold Global Blue (Goosebumps Brand Consultancy)

Silver Hawksford (MerchantCantos)

Bronze The Share Centre (Radley Yeldar)

Bronze FNZ (Tayburn)

Best rebrand from the professional services sector

Gold DWF (Living Group)

Silver Futurestep (Further)

Best rebrand from the education sector

Gold University Campus Suffolk (Radley Yeldar)

Best rebrand from the media & telecommunications sector

Gold Emailvision (Design by Structure)

Silver Ocean Outdoor (Heavenly)

Bronze Vertere (Interstate)

Best rebrand from the property sector

Gold Merseyway Shopping Centre (Studio North)

Best rebrand from the retail sector

Gold Argos Bush (Bonfire Cl)

Best rebrand by region: Baltic region

Gold Grupa Zywiec (Dragon Rouge)

Silver Onet (Dragon Rouge)

Best rebrand by region: DAS

Gold Bauwerk Parkett (Scholtysik Niederberger Kraft AG

Best rebrand by region: Eastern Europe

Gold Tiriac Holdings (BrandTailors)

Grand Prix for excellence in rebranding and brand transformation

Pearson (Interbrand)

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