The International Association for Measurement and Evaluation of Communication (AMEC) has unveiled Barcelona Principles 4.0 at its global summit in Vienna.
Set beneath the grand arches of the Underglobe at Shakespeare's Globe, this year's Corporate Content Awards brought together a discerning crowd to celebrate storytelling in its most strategic form.
Tissue brand, Velvet, is drawing attention to its CSR programme of planting millions of trees in Brazil, after hosting a premiere of its new documentary this morning.
Applications for the first round of ‘generic Top Level Domains’ (gTLD) were published yesterday, offering many companies the opportunity to extend brand ownership.
