NEWS

Award-winning brand film agency Kaptcha focuses on purpose-driven storytelling that fosters pride among employees and stakeholders. Here, the team details their four-step creative process and discuss emerging trends in corporate video, including the use of AI and human storytelling.

The announcement was made at the Cannes Lions International Festival of Creativity.

NEWS FILTERS

Brands aren’t fully engaging with audiences on Twitter.
The communications industry is seeing an increased demand for candidates with business development experience.
Software giant Microsoft Corporation announced yesterday (June 24) that it was to acquire Enterprise social networking firm Yammer, in a $1.
Tissue brand, Velvet, is drawing attention to its CSR programme of planting millions of trees in Brazil, after hosting a premiere of its new documentary this morning.
Carbon reporting is becoming mandatory for all businesses listed on the main market of London Stock Exchange and may extend to all large businesses.
A brand new Facebook publishing platform, allowing businesses and agencies to easily create customised tabs on Facebook, is launching today.
The PRCA may broaden its Public Affairs Register to include non-members.
Lucy Neville–Rolfe, head of corporate affairs for UK retailer Tesco, has been made Dame of the British Empire.
Applications for the first round of ‘generic Top Level Domains’ (gTLD) were published yesterday, offering many companies the opportunity to extend brand ownership.