A new innovation in mobile technology gives PR professionals access to a comprehensive database of media information while on the move.

The optimisation of FeaturesExec Media Database for mobile, launched by DWPub, grants industry professionals a wealth of media contacts, outlets and forward features at their fingertips, as well as a streamlined view of the website.

Additional features give users the option to dial phone numbers automatically and to pinpoint address locations in an instant.

Daryl Willcox, chairman and founder of DWPub says: “We identified the need to create a mobile site through client feedback.

“Convenience is key – busy communications professionals can find journalists or media outlets, make notes or bookmark contacts easily on the move.”

The reference tool and has been developed for use on any handset with a capable web browser.