WEDNESDAY 16 MAY 2012 12:14 PM

GOVERNMENT DEPARTMENTS TO ADOPT SINGLE BRANDING

A uniform branding strategy is being implemented across all government departments, with each adopting a royal crest logo.

Online access to the 47 sections of HM Government will be facilitated through a single website in a bid to improve online communications.

The website will see individual departments use the standard government logo adapted in their own brand colour, the Cabinet Office has confirmed.

HM Government’s endeavor to promote a “single government identity” through combining the departments falls years behind the decision of the Dutch government, who chose to adopt a unified identity back in 2008.

Its new design was rolled out in 2010, and the comparably small governing body of the Netherlands made savings of  €5,000,000 per year, therefore HM Government stands to gain an even greater amount.

The majority of the departments will implement the logo, however a few departments, including the Home Office and the Ministry of Defence, will continue to use an alternative crest.

A trial version of www.gov.uk is up and running, with plans for it to be fully functioning by the end of 2012.

LATEST NEWS

FRI 3 Oct 2025 9:30 AM
PR Newswire launches AI platform
MON 29 Sep 2025 11:41 AM
PRCA updates Public Affairs Code
FRI 26 Sep 2025 9:40 AM
Cannes film awards - winners announced

RECENT ARTICLES BY JADE GAMLIN

FRI 29 Jun 2012 10:50 AM
Brands aren't engaging Tweeters
THU 21 Jun 2012 3:23 PM
Caught on camera: Velvet's CSR drive