Age does not necessarily equate to static change, but rather a stronger impetus for adaptation.

Rossiter & Co., the leading and longest running corporate video studios in UK, mark their 25th anniversary with a completely new visual identity. 

The new direction sees the official replacement of not only the former logo and website design, but the name to ‘Studio Rossiter, International Video Production’. The name change purposely expresses the business’ worldwide services more explicitly.

MD Kevin Rossiter says, ‘‘The brand slogan says it all – video multimedia for every level of business.’’ Rossiter have brightened its colour palette embracing a vivid green, orange, yellow and blue shading for its ‘R’, and a clean white backdrop for its website. 

Kevin adds, ‘‘This means we can handle productions from the largest international marketing videos or e-learning packages, right through to helping small businesses find their way through the video jungle.” The need for a stronger brand communication in a competitive global market is being grasped.