Now in its fifth year, the Transform Awards is the industry’s definitive celebration of excellence in rebranding and brand repositioning. This year’s awards exemplified the maturity and success of the European creative industries through a strong, diverse shortlist and standout winners.

The awards were distributed at a gala dinner hosted by author, PR extraordinaire and ex-political aide, Alastair Campbell. The event, held at The Brewery in London, featured the distribution of 29 award categories, including the award for ‘Best overall visual identity’ and the ‘Grand Prix’ award celebrating excellence in brand transformation.

This year’s award winners were of an excellent standard. Gold winners include English National Ballet and The Beautiful Meme for ‘Best use of a visual property,’ mBank and BNA who won ‘Best corporate rebrand following a merger or acquisition’ and Tenner for Young Enterprise and Bladonmore for ‘Best visual identity from a charity, NGO or non-profit.’

Abhinav Kumar, chief communications & marketing officer at Tata Consultancy Services, and Transform judge, has this to say about 2014’s award entries: “There were several absolutely excellent entries this year, which is testament to the quality and growing prestige of the Transform Awards. There were several notable entries from companies like Unify, Eurostar, English National Ballet, Lloyds Bank, Allegion etc. One in particular that stood out for me was from the law firm Schillings (Agency: Goosebumps).”

The highly coveted ‘Best overall visual identity’ and ‘Grand Prix’ awards went to Eurostar and The Clearing, and ITV respectively. Eurostar transformed itself from a functional, characterless brand to an identity that inspires adventure and fun. It took home four gold awards and one bronze trophy on the evening. ITV’s rebrand was similarly successful – it achieved a smooth, cross-channel implementation of a huge scale rebrand that was innovative both creatively and strategically – and garnered six golden butterflies. Stef Brown, marketing consultant for On Pointe and Transform judge, says, "The stand out entry for me was ITV - a stunning sucess story that should be text book reading on how to rebrand."

Liz Foggitt, publishing and events manager at Cravenhill Publishing, says, “Your brand is your reputation so it’s important to get it right. Tonight has proven that everyone on the Transform Awards shortlist got it spot on. The winners of the Transform Awards are leading the way in brand development and communications. Congratulations to all the winners – every one of you is setting the standard of what brand communications should be."

For more news and photos of the event please visit our Facebook page:

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To find out more about the Transform Awards MENA and Transform Awards Asia, please contact

liz.foggitt@transformawards.com.

The full list of winners is as follows:

Content

Best use of a visual property; photography/ illustration/ digital

Gold - English National Ballet and The Beautiful Meme

Silver - ClearSky and Clock Creative

Silver - Special Olympics Great Britain and The House

Bronze - University of Birmingham and IE Design Consultancy

Highly commended - Lloyds Bank and Rufus Leonard Best brand architecture solution

Gold - ITV

Silver - Glasgow City Marketing Bureau Bronze - GardaWorld and Bladonmore

Best use of copy style/tone of voice

Gold - Eurostar and The Clearing

Gold - Schillings and Goosebumps Brand Consultancy

Silver - Generator and Bisqit Bronze - English National Ballet and The Beautiful Meme

Bronze - Lloyds Bank and Rufus Leonard

Process

Best external stakeholder relations during a rebrand

Gold - Glasgow City Marketing Bureau

Silver - Abu Dhabi Commercial Bank and StartJG

Bronze - Norton Radstock College and The House Highly

commended - Tata Power DDL and Brands of Desire

Best internal communication of a rebrand

Gold - Certas Energy

Silver - Transport for London and Crown

Bronze - London Stock Exchange Group and Rufus Leonard

Highly commended - Global Blue and Goosebumps Brand Consultancy

Highly commended - GSK Consumer Healthcare and Radley Yeldar

Best implementation of a rebrand

Gold - ITV

Silver - Glasgow City Marketing Bureau

Bronze - Lloyds Bank and Rufus Leonard

Highly commended - Evelina London Children’s Hospital and Fishburn

Highly commended - WorldPay Zinc and SomeOne

Best implementation of a rebrand across multiple markets

Gold - London Stock Exchange Group and Rufus Leonard

Bronze - Hilton Hotels & Resorts and Tag Worldwide

Bronze - Telenor Group and Pajama Ltd Highly commended- Soccerex and Designwerk

Strategy

Best creative strategy

Gold – ITV

Silver - Schillings and Goosebumps Brand Consultancy

Silver - The Donkey Sanctuary and The Allotment

Bronze - Eurostar and The Clearing

Highly commended - Shutterstock and Lippincott

Best brand evolution

Gold - Eurostar and The Clearing

Silver - Gressingham Food and Elmwood

Silver - Schillings and Goosebumps Brand Consultancy

Bronze - Equity Housing Group and Studio North

Highly commended - Access Bank and MerchantCantos

Highly commended - Telenor Group and Pajama Ltd

Type

Best corporate rebrand following a merger or acquisition

Gold - mBank and BNA

Silver - Bond Dickinson and Uffindell

Bronze - Avianca and Lippincott

Highly commended - Moscow Exchange and Dragon Rouge

Highly commended - The Abraaj Group and Bladonmore

Best corporate rebrand to reflect changed mission/values/positioning

Gold - Stanley and Lippincott

Gold - Unify and McMillan

Silver - The Royal Bank of Scotland and TileyWoodman Creative

Bronze – 1st CENTRAL

Highly commended - Iberia and Interbrand

Best corporate rebrand for a spinoff/new company

Gold - Tesco Hudl and SomeOne

Silver - Zoetis and Lippincott

Bronze - Allegion and Lippincott

Best brand consolidation

Gold - ITV

Silver - Crystal Ski and SomeOne

Silver - London Stock Exchange Group and Rufus Leonard

Bronze - Hira Group and Brands of Desire

Highly commended - AOG and Handsome

Highly commended - DS Smith and Unreal

Best rebrand of a digital property

Gold - Tenner for Young Enterprise and Bladonmore

Silver - Green Park and Fishburn

Bronze - .Xplored for GardaWorld and Bladonmore

Bronze- Unify and McMillan

Highly commended - Peregrine Communications

Sector

Best visual identity from a charity/NGO/non-profit

Gold - Tenner for Young Enterprise and Bladonmore

Silver - CITB and Bell Integrated

Bronze - English National Ballet and The Beautiful Meme

Bronze - WDC, Whale and Dolphin Conservation and Conran Design Group

Highly commended - Avenor College and Storience

Best visual identity from the consumer services sector

Gold - Direct and Interbrand

Silver - The Vitamin Shoppe and Lippincott

Best visual identity from the energy sector

Gold - Energy Saving Trust and OPX

Silver - AOG and Handsome

Bronze - Atlantis and SomeOne

Best visual identity from the extraction sector

Gold - Puma Energy and MerchantCantos

Bronze - Man Oil Group and Rare Breed

Best visual identity from the financial services sector

Gold - The Commercial Bank of Qatar and Industry

Silver - First Direct and The Allotment

Silver - WorldPay Zinc and SomeOne

Bronze - Ixaris and Pepper

Highly commended - Lloyds Bank and Rufus Leonard

Best visual identity from the healthcare sector

Gold - Evelina London Children’s Hospital and Fishburn

Silver - Actavis and Lippincott

Bronze - GC Aesthetics and Truth Design

Highly commended - Zoetis and Lippincott

Best visual identity from the industrial and basic material sector

Gold - Oak Tyres and Detail

Silver - Allegion and Lippincott

Bronze - DS Smith and Unreal

Best visual identity from the professional services sector

Gold - Schillings and Goosebumps Brand Consultancy

Silver - Edison and The Brand Consultancy

Bronze - Ash Office Supplies and Attract

Bronze - Coursiers.com and Brand Brothers

Best visual identity from the property sector

Gold - Champions and Ideas Factory

Silver - Al Wa’ab City and Unisono

Bronze - Benham & Reeves and Ideas Factory

Highly commended - Equity Housing Group and Studio North

Best visual identity from the public sector

Gold - University of Warwick and IE Design Consultancy

Silver - Glasgow City Marketing Bureau

Silver - University of Birmingham and IE Design Consultancy

Bronze - ŁÓDZKIE PROVINCE and BNA

Best visual identity from the retail sector

Gold - Jacqson Diego Story Emporium and Pepper

Silver - Stanley and Lippincott

Bronze - Oxford Street and Goosebumps Brand Consultancy

Best visual identity from the technology, media & telecommunications sector

Gold - ITV

Silver - Tesco Hudl and SomeOne

Bronze - PTC and Lippincott

Highly commended - Murata and Living Group

Highly commended - Unify and McMillan

Best visual identity from the tourism sector

Gold - Eurostar and The Clearing

Silver - Crystal Ski and SomeOne

Silver - Generator and Bisqit

Bronze - Hilton Hotels & Resorts and Ever After Brand

Highly commended - Avianca and Lippincott

Best overall visual identity

Eurostar and The Clearing

Grand Prix for excellence in rebranding

ITV