WEDNESDAY 2 APR 2014 3:42 PM


The Cannes Lions festival has long been a celebration of global creativity. This year’s programme will include a day dedicated to Brazilian talent.

Philip Thomas, CEO of Lions Festivals, says, “The 2013 Cannes Report ranked Brazil as the second most creative country in the world and São Paulo as the most creative city in the world, with the country’s total haul of lion trophies amounting to 114. On top of this, the report’s highest-ranked creative director, art director and copywriter all hail from Brazil. It’s proof that the industry in Brazil is rocketing at the moment and we want to be able to bring a bit of this to Cannes, offering inspiration and insight from some of the most creative minds currently working in Brazil.”

The fast approaching World Cup and Olympic Games have placed Brazil firmly on the international radar, and the Brazil day line-up of speakers includes Fred Gelli, creative director at Tatil Designing Ideas, who will talk about how his agency is designing a complex and all-embracing visual identity for the 2016 Olympics in Rio de Janeiro. The global attention being focused on Brazil is testament to the nation’s communications ability.

Brazil day will offer guests the chance to learn from, and be inspired by, industry experts, whilst providing a platform for the discussion of Brazil’s future as one of the world’s greatest creative powerhouses. The nation’s creative prowess will be a vital aspect in the determination of the way Brazil is viewed by the rest of the world in the near future.

Brazil day will take place on the 19 June and will consist of 13 seminars, screenings and panel discussions.


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