MONDAY 7 APR 2014 11:58 AM


A new survey will find out how widely and effectively businesses partake in digital asset management (DAM). The Digital Asset Management Survey 2014 is being distributed by software developer WoodWing.

While companies are becoming increasingly aware of the need to manage an ever-expanding collection of complex digital files, WoodWing suspect that a general misunderstanding prevails. The 2014 global survey seeks to determine understanding of DAM across all industries while generating user requirement feedback from individuals at every level of experience.

“As a supplier of a versatile DAM solution we see in our daily business how fragmented the digital asset management playfield is,” says Roel-Jan Mouw, CEO of WoodWing. “With its wide variety of use cases and requirements it´s hard for prospects and even users to define the most suitable strategy for DAM. By the results of our study, we want to provide useful guidance, helping prospects and users to make the right decisions.”

The deadline to participate is April 30 and results of the study will be published during May and sent to all participants. Those that take part will also be entered into a draw to win a GoPro video camera.


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