WEDNESDAY 9 APR 2014 10:36 AM

TRANSFORM AWARDS GO TO ASIA-PACIFIC

The global branding industry’s leading brand development awards ceremony will be setting up shop in Hong Kong this November. The Transform Awards Asia-Pacific will continue to celebrate the very best of brand transformation and repositioning.

Transform Awards Europe is now in its fifth year, and 2014 sees the prestigious brand expand to encompass Transform Asia-Pacific and Transform MENA. The award ceremonies will ensure international recognition of excellent work in brand development, while providing a networking platform for those outstanding in their sector.

The awards programme is open to entries from both in-house PR and agencies. The 19 categories available for entry include ‘Best visual identity’, ‘Best implementation of a rebrand’ and, ‘Best rebrand of a digital property.’ Shortlisted entries will be invited to an exclusive event in Hong Kong in November, where winners will be presented with their trophies.

Ian Bellhouse, global strategy director at brand experience agency FITCH and based in Singapore, says, “Brand management is an increasingly important subject for business leaders in Asia, both in terms of regional and global competitiveness so it's great to see awards like Transform expanding into the region. It not only provides a strong recognition platform for inspiring work, it helps to expand the understanding, importance and impact brand management can have on business success. FITCH welcomes the expansion of Transform into the Asia region.”

Winners at this year’s Transform Awards Europe included; ITV, who went home with six awards, including the ‘Grand Prix’, Eurostar and The Clearing who won four awards, including the ‘Best overall visual identity’, and Schillings and Goosebumps Brand Consultancy who won two gold, and two silver awards.

Transform Awards Asia-Pacific is now open for entry. An early-bird discount will be available before the 18 June and the final deadline for entries is the 24 July.

For more information or to enter please follow this link, or contact Liz Foggitt at Liz.Foggitt@transformawards.com