Leeds Bradford International Airport has launched an app that tweets live departure and arrivals information. The live flight information will be delivered direct to the Twitter user via an app developed by KMP Digitata. Travellers will receive updates directly to their personal devices as they appear on the departures board, and those waiting to pick-up arriving passengers can also receive up-to-date flight arrival information.

Communicating flight information over personal devices, in addition to traditional means, is a great example of using social media to provide personalised service where none was previously possible, thereby promoting customer engagement.

“Simon Kenworthy, digital executive at Leeds Bradford Airport, says, “Passengers are increasingly relying on their mobile devices and social media to source information, Leeds Bradford Airport’s customers can now receive important flight information directly to their device via Twitter.”

The app requires passengers to follow @LBIAirport who will then follow them back in order to allow direct messaging. The passenger will then request personalised flight information by way of a direct message exchange.

Leeds Bradford Airport serves Yorkshire, the largest county in England with a population of over 5 million.